Andrea Casillas

Skills: Time Management · Business Analytics · Daily Operations · Digital Marketing · Problem Solving · Social Media Marketing · SEO Copywriting · Microsoft Power BI · Product Marketing

-Creation of digital marketing tools -Support to the development of local businesses with specific products range -Preparation of the next products to be launched in different markets -Onboarding new users and driving them to activation, adoption, and retention

• Management of content and communication through all SM platforms • Implementing Strategies for organic social media, SEM • Working cross-functionally with product managers, designers and marketing teams. • Utilizing A/B testing and optimization techniques to continuously improve campaign performance. • Reporting on key performance metrics through web analytics and presented findings

• Responsible for the overseas operations at night shift • Maximized database of optimzation for material imported via sea. • Optimized delivery of air import by follow and track of each operation. • Improved route flow on air and sea imports from potrt to plant.

-Researched of candidate supplier in the region to take advantage of the NAFTA. -Developed and increased the supplier portfolio for future businesses. -Driven price negotiations to ensure that Mazda commodities for the engine pricing were the best in class. -Responsible and owner of RFI's RFQs; ensured all the commercial terms were agreed and documented. -Ensured NDAs and Purchase Agreements were placed properly and adequately before starting business. -Developed roadmaps for continuous cost reductions. -Analysis of the supply chain to make sure current suppliers were giving the best prices and best quality process. -Developed strategies, identified potential suppliers, analyzed capabilities, selected suppliers and determined prices to negotiate. -Worked collaboratively with other teams to generate cost improvement ideas. -Created competitive environments with suppliers to support negotiation strategies.