
Andrea Roques
Senior Digital Project Manager | Product Ownership
Salaire / Taux journalier
Sèvres, France
Freelance
Peut venir sur site
Expertises
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À propos
Introduction
Product Owner & Digital Project Manager with 5+ years driving innovation at major brands like Bouygues Telecom, L'Oréal & HEC Paris. Expert in omnichannel experiences, PIM/DAM implementation, and agile product development. I transform digital visions into scalable solutions that enhance user experience and drive business growth.
Expérience de travail
Product Owner
Bouygues Telecom
avr. 2022 - Présent
4 ans 7 mois
Meudon, France
AUTHENTICATION / LOGIN - Integration of the login interface called Auth Bouyguestelecom.fr. - Evolution of OTP SMS/Mail - RGAA Accessibility compliance OMNICHANNEL - Technical development of the online help tool -Reorganization of Directus rules management SEARCH - Data restructuring - Evolution of data feeding system via API - Deployment of Algolia MICROFRONT - Harmonization of the user experience - Technical standardization including multiple consumption modes - Implementation of personalized connected mode
Asset Manager
L'OréalFreelance
déc. 2021 - mai 2022
6 mois
92300 Levallois-Perret, France
MANAGEMENT OF PIM AND DAM FLOWS - Management of all inbound and outbound flows for product and media solutions - Implementation of workflow automation components - Coordination of PIM DAM stakeholders: marketing teams, photo agencies, modeling agencies, international subsidiaries
SI Project Manager
Boticinal
oct. 2020 - déc. 2021
1 an 3 mois
92800 Puteaux, France
PRODUCT INFORMATION MANAGEMENT #PIM #DATA - Gathering of cross-functional requirements - Planning of target architecture, mapping of flows & solutions - Selection of the provider, creation of workshops, agile project management - Backlog management, monitoring of developments - Training of internal teams PRODUCT OWNER DIGITAL #PO #DIGITAL - Project management for the digitalization of the brand's loyalty card - Mobile checkout in-store - Wordpress corporate website redesign - Implementation of Click&Collect on pharmacy websites
Chef de projet Digital Marketing & Innovation
HEC Paris Executive Education
janv. 2019 - oct. 2020
1 an 10 mois
Jouy-en-Josas, France
MARKETING INTELLIGENCE AND INNOVATION - Data-owner CPF moncompteformation.gouv - Product Information Management deployment - Realization of benchmarks on market trends - Integration of innovative tools and techniques within Marketing WEB & UX - Evolution of hec.edu/executive-education content (Drupal) - Harmonization of the graphic charter - Deployment of a new architecture according to technical constraints - Improvement of the overall customer journey - Creation, deployment and maintenance http://consulting-coaching-change.com (Wordpress) TRANSVERSE DIGITAL PROJECTS - Contribution to transversal digital projects (DSI, IDEA, COMM, CRM, OXFORD, QATAR) - Ensure technical interconnections between the web and all campus tools - Compliance of the HEC Paris site for AFNOR certification on the National Quality Standard (RNQ)
Chargé d'études Web Marketing
Groupe SMA
sept. 2016 - déc. 2018
2 ans 4 mois
Région de Paris, France
EMAILING - Design and routing of Web Marketing campaigns - Redesign of all emails sent to new members - Analysis and reporting of Marketing campaigns WEB & DTP - Creation of WEB banners (Photoshop & Illustrator) - Edition of catalogs, brochures, flyers (InDesign + Adobe suite) - Development of webinar presentations (Powerpoint) - Webinar management (creation & process) - Deployment of the new Online Services 2018 (Landing page + Marketplace integration)
Chef de projet marketing et communications
MIEUX, agence conseil
févr. 2016 - juil. 2016
6 mois
Région de Boulogne-Billancourt, France
PROJECT MANAGEMENT - Monitoring of digital projects for MONEO RESTO, VINCI AUTOROUTES, TRANSDEV customers - Development of strategic recommendations - Writing briefs for production teams (creative and technical) - Export of Stats | E-mailing campaign - Enter QUOTE, BDC and Maj BDD
Assistant chef Digital
MIEUX, agence conseil
juin 2015 - août 2015
3 mois
9 Quai du 4 Septembre 92100 Boulogne-Billancourt
Strategic support Communication strategy consulting Implementation of operations for the agency's clients (Vinci autoroute, Monéo Resto, Soclip) Print, Community Management, Website, Campain banners
Opérateur saisie de données
BNP Paribas
juin 2013 - août 2013
3 mois
16 rue de Belfort 75011 Paris
Saisie fiches de paye de l'ensemble des Auxiliaires de vacances de BNP PARIBAS
Formation
Thiga Academy
Product Manager (PM)
2023 - Présent
3 ans 1 mois
Thiga Academy
Product Owner avancé (POA)
2023 - Présent
3 ans 1 mois
HEC Paris
Specialization: Managing Innovation and Design Thinking
2020 - 2020
1 an
IIM Digital School
Mastère Manager de la communication numérique
2013 - 2018
6 ans
UVSQ Université de Versailles Saint-Quentin-en-Yvelines
2013 - 2014
2 ans