Andrea Roques

Senior Digital Project Manager | Product Ownership

Salaire / Taux journalier

Sèvres, France

Freelance

Peut venir sur site

Expertises

Product ManagementScrumMaken8nGitRESTful APIsDrupalWooCommerceDesign ThinkingZapierWebflowWordPressCoaching agileAirtableUser Research

Langues

AnglaisEspagnolItalien

À propos

Introduction

Product Owner & Digital Project Manager with 5+ years driving innovation at major brands like Bouygues Telecom, L'Oréal & HEC Paris. Expert in omnichannel experiences, PIM/DAM implementation, and agile product development. I transform digital visions into scalable solutions that enhance user experience and drive business growth.

Liens

Expérience de travail

Product Owner

Bouygues Telecom

avr. 2022 - Présent

4 ans 7 mois

Meudon, France

AUTHENTICATION / LOGIN - Integration of the login interface called Auth Bouyguestelecom.fr. - Evolution of OTP SMS/Mail - RGAA Accessibility compliance OMNICHANNEL - Technical development of the online help tool -Reorganization of Directus rules management SEARCH - Data restructuring - Evolution of data feeding system via API - Deployment of Algolia MICROFRONT - Harmonization of the user experience - Technical standardization including multiple consumption modes - Implementation of personalized connected mode

Asset Manager

L'OréalFreelance

déc. 2021 - mai 2022

6 mois

92300 Levallois-Perret, France

MANAGEMENT OF PIM AND DAM FLOWS - Management of all inbound and outbound flows for product and media solutions - Implementation of workflow automation components - Coordination of PIM DAM stakeholders: marketing teams, photo agencies, modeling agencies, international subsidiaries

SI Project Manager

Boticinal

oct. 2020 - déc. 2021

1 an 3 mois

92800 Puteaux, France

PRODUCT INFORMATION MANAGEMENT #PIM #DATA - Gathering of cross-functional requirements - Planning of target architecture, mapping of flows & solutions - Selection of the provider, creation of workshops, agile project management - Backlog management, monitoring of developments - Training of internal teams PRODUCT OWNER DIGITAL #PO #DIGITAL - Project management for the digitalization of the brand's loyalty card - Mobile checkout in-store - Wordpress corporate website redesign - Implementation of Click&Collect on pharmacy websites

Chef de projet Digital Marketing & Innovation

HEC Paris Executive Education

janv. 2019 - oct. 2020

1 an 10 mois

Jouy-en-Josas, France

MARKETING INTELLIGENCE AND INNOVATION - Data-owner CPF moncompteformation.gouv - Product Information Management deployment - Realization of benchmarks on market trends - Integration of innovative tools and techniques within Marketing WEB & UX - Evolution of hec.edu/executive-education content (Drupal) - Harmonization of the graphic charter - Deployment of a new architecture according to technical constraints - Improvement of the overall customer journey - Creation, deployment and maintenance http://consulting-coaching-change.com (Wordpress) TRANSVERSE DIGITAL PROJECTS - Contribution to transversal digital projects (DSI, IDEA, COMM, CRM, OXFORD, QATAR) - Ensure technical interconnections between the web and all campus tools - Compliance of the HEC Paris site for AFNOR certification on the National Quality Standard (RNQ)

Chargé d'études Web Marketing

Groupe SMA

sept. 2016 - déc. 2018

2 ans 4 mois

Région de Paris, France

EMAILING - Design and routing of Web Marketing campaigns - Redesign of all emails sent to new members - Analysis and reporting of Marketing campaigns WEB & DTP - Creation of WEB banners (Photoshop & Illustrator) - Edition of catalogs, brochures, flyers (InDesign + Adobe suite) - Development of webinar presentations (Powerpoint) - Webinar management (creation & process) - Deployment of the new Online Services 2018 (Landing page + Marketplace integration)

Chef de projet marketing et communications

MIEUX, agence conseil

févr. 2016 - juil. 2016

6 mois

Région de Boulogne-Billancourt, France

PROJECT MANAGEMENT - Monitoring of digital projects for MONEO RESTO, VINCI AUTOROUTES, TRANSDEV customers - Development of strategic recommendations - Writing briefs for production teams (creative and technical) - Export of Stats | E-mailing campaign - Enter QUOTE, BDC and Maj BDD

Assistant chef Digital

MIEUX, agence conseil

juin 2015 - août 2015

3 mois

9 Quai du 4 Septembre 92100 Boulogne-Billancourt

Strategic support Communication strategy consulting Implementation of operations for the agency's clients (Vinci autoroute, Monéo Resto, Soclip) Print, Community Management, Website, Campain banners

Opérateur saisie de données

BNP Paribas

juin 2013 - août 2013

3 mois

16 rue de Belfort 75011 Paris

Saisie fiches de paye de l'ensemble des Auxiliaires de vacances de BNP PARIBAS


Formation

Thiga Academy

Product Manager (PM)

2023 - Présent

3 ans 1 mois

Thiga Academy

Product Owner avancé (POA)

2023 - Présent

3 ans 1 mois

HEC Paris

Specialization: Managing Innovation and Design Thinking

2020 - 2020

1 an

IIM Digital School

Mastère Manager de la communication numérique

2013 - 2018

6 ans

UVSQ Université de Versailles Saint-Quentin-en-Yvelines

2013 - 2014

2 ans

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