Andreea Apetroae

Expanded the app’s reach by integrating 3 new sports leagues, driving a 30% increase in the user base and diversifying audience engagement. Defined and executed the product roadmap, aligning business goals with user needs to drive a 15% increase in user engagement and retention. Managed the analysis and implementation of a streamlined new design, earning top app store ratings for usability and simplifying the user journey. Worked with engineering, analytics, marketing, production, and other stakeholders to break down high-level projects into product requirements documents and breakdown incremental user stories. Managed integrations with several 3rd parties solutions

Led product development initiatives for a global client in the business planning software market. - Facilitated product scope working closely with 4 development teams within the Engineering and Product tribes, ensuring fast and successful deliveries of features in accordance to customer feedback and company goals and mission. - Proficiently guided routine backlog refinement, prioritization, and workshops to encourage teamwork and knowledge-sharing across cross-functional teams, leading to improvements in team productivity. Led end-to-end product development initiatives for one of the European leaders in the gaming and lottery market. - Strategically led the definition and ongoing optimization of the Workflows (WoW) process, involving multiple third-party providers and suppliers, resulting in a notable 40% reduction in meeting duration and development cycle time, effectively streamlining collaboration with various partners. - Effectively organized and guided product backlog refinement sessions. This contributed to a boost in team productivity and better alignment with company objectives.

Leading effective brainstorming within the team and the client Define and explain vision and product goals to the team and the client Contribute to product roadmap Handled product initiatives through discovery, validation, and feature definition Create and organise stories and acceptance criteria Backlog refinement and prioritisation, implementation efforts as well as post-release monitoring and analysis Communicate status and blockers with stakeholders and partners Identify areas of opportunity Support internal community of practice, Product Managers & Analysts.

Identifying & analyzing processes across the business to determine if suitable for RPA. Making recommendations to senior staff on which processes should be prioritized based on the cost savings or additional benefits they bring to the business. Always thinking of our customers and how we can improve their experience through RPA. Working with stakeholders to optimize processes and/or re-engineering processes to make the RPA solution robust. Project managing several cross-functional process automation projects through the whole life cycle (from identifying the process through to the monitoring phase post go live of the automation). Developing a transformational mindset by identifying opportunities beyond single process automation.

Implemented marketing communication strategies for clients from different industries, from NGOs to B2B companies / Helped out with ongoing PPC, SEO, Content Strategy, Social Media and PR / Managed organizing and communication for several events like Stand Up Comedy Festival, Jazz & Wine, Jazz in the Park, Photo Romania Festival etc.

Meet Magento Romania 2014 it's the first Meet Magento Event in Romania! Is your opportunity to get the latest Magento news, participate in conversations about eCommerce trends and growth, and network with knowledgeable community members that can help you take your business to the next level. Be part of the Magento ecosystem in Romania! The event organizer is MindMagnet Software.

Increased revenues by adding digital services to the agency departments. Managed, designed and implemented marketing strategies aligned with business goals for ecommerce projects (USA, Canada, Romania). Organized the first MeetMagento conference in Romania and had over 300 participants.

Developed communication campaigns and strategies / Maintained press and customer relationships / Press Conferences & Monitoring / Organized events / Online content management (websites, social media platforms). Corporate Communications

Managed, designed and implemented marketing strategies aligned with business goals for several ecommerce projects.