Andrés Felipe Solano

Strategic Planning: Optimize comprehensive paid media strategies across multiple platforms, including Meta (Facebook and Instagram), and Google Analytics 4. Analytics and Reporting: Expertly analyze campaign and account performance using Google Analytics and other relevant tools. Generate in-depth reports that highlight key metrics, trends, and actionable insights to drive client success. Cross-Platform Expertise: Stay up-to-date with the latest trends and best practices across all paid media platforms. Team Collaboration: Work closely with internal teams to ensure cohesive and effective execution of paid media campaigns. Provide mentorship and guidance to junior team members. Performance Optimization: Continuously analyze account performance to achieve client revenue goals.

- Leading Grupodot media projects and interaction design offering base on data, a key capability alongside our Customer Engagement, Creative and Platform capabilities. - Connecting consumers across digital experiences via a range of talent, tools and intelligence and breaking down Digital’s walled gardens by using these assets. - Unlocking the power of digital media to drive insight to fuel Creative, On-site and 1P Data. - Building and engendering a culture of trust, collaboration and authenticity and connecting human experience to deliver of great work. - Run campaign performance audits (audiences & assets) - Create data-driven applicable recommendations for the media traders to improve performance - Follow-up with media traders on campaign performance - Monitor platform, tech tools, and industry changes - Test out new technologies, and help design the specs of new features for our proprietary tech tool - Provide data-driven forecasts and pricing in collaboration with the data team.

On the daily pacing/reporting process on Google Search for the assigned verticals, ensuring campaigns are pacing to meet daily/monthly/quarterly projections, with opportunity for growth into additional Google channels (Display, Discovery, Video, Performance Max), Meta, Waze, and Pinterest. Performing routine health checks and in-flight optimizations to drive higher CTR, resulting in lower CPAs, and a higher return on ad spend Own an ongoing test log to document tests, wins, and losses over time, sharing results with the board member. Collaborate with broader internal teams (performance, account management, paid media) to provide performance and optimization updates, identifying head/tailwinds that could impact delivery Over time, expand Google's expertise to fully own campaigns and platforms from end-to-end (campaign creation, asset building, launch, optimization, etc.) Growing your Google ad buying skillset and staying up to date with platform best practices

Develop and execute innovative paid media strategies to meet client goals across platforms like Facebook, Instagram, Google ads, and Google Analytics 4. Manage budgets and campaigns, overseeing the bidding process and performance analytics. Conduct A/B testing to identify high-performing ads and scale successful campaigns. Collaborate with the creative team to tailor ad content for targeted audiences. Monitor trends and advancements in social media to leverage new tools and platforms. Prepare detailed reports on campaign performance and provide insights and recommendations for future strategies.

Leads overall day-to-day client relationship and execution, Oversees the performance of several paid media accounts, Drives digital advertising performance for various clients within the Company’s Beauty, Fashion, Hospitality, and Luxury brands portfolio: LVMH, Dior, Oscar de la Renta, and Dream Hotel Group. Key responsibilities include: - Oversee / Manage paid search and paid social acquisition & and remarketing campaigns for the Company’s clients across all major platforms (Facebook, Google), - Monitor, track, and optimize paid campaign performances based on client's objectives on a daily and weekly basis, - Analyze & and report on campaign performances to generate actionable insights, - Communicate, inform, and build a strong relationship on behalf of the Company with the Company’s clients, leading strategic conversations that are built on data-based performance results, - Build and maintain trust and transparency with the Company’s clients and the Company’s teams, - Work closely with various experts on the team on tactical implementation and automation, - Audit performance and pull the insights and learnings, - Manage the Company’s client satisfaction audits, working closely with the Director and MD to assure delivery of organic growth YoY.

Establish a short to mid-term digital marketing roadmap per brand, aimed at elevating the consumer journey across multiple consumer touchpoints Drive digital marketing initiatives from creation to execution by collaborating with the Digital Manager, and brand marketing teams. Ensure synergies across digital 360 and all other marketing initiatives, to contribute to a comprehensive and strategic marketing plan

Develop courses for Coursera, focused on digital skills from Google Docs to Google Analytics, generating the process of accompaniment and satisfaction to students in their learning processes.

Independent digital agency, with e-commerce solutions, development and digital strategy. We develop solutions based on interdisciplinary teams between development, design and administration for different industries. 4X growth in clients from small businesses to le Coq Sportif, as the agency's main client. Achievement of the quota for a year at 120% of the objectives set.

Through trips to different parts of Colombia and the world, OBA provides students with learning opportunities that generate understanding of reality, respect for diversity and empathy with different communities.

Management and responsible for official points of sale of festival products. In its special edition Homage to Fanny Mikey