Andrés Perez Florez

As a Senior Product Designer consultant within the Credit & Framework Monitoring team (Risk Financial Institutions), I worked on a major redesign of the Credit Process Application (CPA), the core tool used by Credit Analysts to process credit requests from financial institutions. My focus was translating complex business requirements into clear, efficient and collaborative workflows. Key impacts - Led design for the full conception phase: problem definition, ideation, prototyping and iterative testing. - Modernized an outdated tool, improving usability and aligning design with regulatory and business constraints. - Reduced processing time from 2.5 months to 3 weeks, thanks to clearer flows and improved collaboration across sales, analysts and credit officers. - Strengthened user trust and visibility with more consistent and transparent decision-making workflows. - Developed strong business analysis skills and understanding of financial processes within a large, hierarchical organization.

At PayFit, I worked as a Senior Product Designer within the Payments squad, responsible for end-to-end design of salary payment, salary advance and expenses workflows. My role blended research, rapid prototyping and delivery, collaborating daily with PMs, EMs, developers and other designers through a strong “Triforce” model. Key impacts - Led end-to-end design: discovery, research, surveys, interviews, data analysis, prototyping, testing and detailed specs. - Major project: Salary Advance, designed to empower employees and simplify payroll operations. - Results: +30% adoption, +25% active usage, faster & clearer workflows for admins, improved employee experience and stronger brand perception. - Navigated a complex organization, balancing multiple squads’ priorities and aligning roadmaps.

As a Senior Product Designer at Meetic, I played a transversal discovery role across several squads, working closely with the Head of Design, Head of Product and CPO. My focus was uncovering insights, shaping product strategy and guiding exploration before moving into delivery. I collaborated with squads Discover, Interact and Payment, as well as with Branding and Marketing Research teams. Key impacts: - Led discovery activities to identify opportunities and define experiment-driven initiatives. - Designed new monetization concepts, live streaming features, chatrooms and future interaction models. - Identified a segment of users highly engaged yet reluctant to subscribe → led to Love Note, a pay-per-use feature adopted by 18% of the segment, with 22% later converting to full subscription. - Strengthened alignment between product, brand and data teams through research and shared insights. - Developed strong skills in user research, quantitative-qualitative analysis and product strategy.

Food products innovation (http://www.actalia.eu/poles-d-expertise/pole-innovation/prestations/) - Concepts creation and illustration - Food usability exploration - Mobiles applications (digital packaging)

Online 3D printing service - Developed products for additive manufacturing - Advised and supported companies in 3D printing projects - Modeled and repaired 3D files for 3D printing

Research project with the enterprise Cygoone. Fields : IxD, UX design and ergonomics - Designed a smartphone application concept for the emotions communication - Analyzed customers needs using ethnographic research (user journeys observations, questionnaires and creativity sessions) - Applied a methodology based on co-design and design thinking strategies - Conducted creativity work team sessions - Created design tools from UX methods (scenarios, personas, mood boards, storyboards) - Elaborated digital and paper mockups of the mobile application concept