Angeline Vuillerme

Consulting Director | Luxury Brand & Experience

Salaire / Taux journalier

Paris, France

Freelance, ouvert au CDI

Peut venir sur site

Expertises

Business Development

Langues

Anglais

À propos

Introduction

I specialise in brand experience for premium and luxury houses, bridging strategy, experience design, content and activation. My focus lies in the experience economy’s impact on luxury. With 10+ years working with LVMH, L’Oréal Luxe, Richemont and Coty, I deliver pragmatic, measurable outcomes. I also curate The Experience Lens, an editorial platform exploring value creation at the intersection of retail and hospitality.

Liens

Expérience de travail

Consulting Director Brand Experience

Héroïne

oct. 2024 - mai 2025

8 mois

Paris, France

– Lead experience initiatives: structure and formalise experience standards, from strategic brand vision to operational execution – Define key moments and end-to-end journeys (pre / during / post-experience) – Ensure consistency across touchpoints and rituals, aligned with brand positioning – Develop and codify experience guidelines and scalable frameworks designed for multi-market deployment – Implement the proprietary R.O.X.™ (Return On eXperience) methodology to maximize impact across retail, pop-up, digital, and physical activations, ensuring both emotional resonance and business performance – Monitor engagement and operational performance, leveraging relevant KPIs – Collaborate with multidisciplinary teams (strategy, creation, design, education) to deliver bespoke solutions that elevate the brand-consumer relationship – Manage and develop client relationships with leading Maisons (LVMH, COTY, L’Oréal Luxe, The Balvenie, Messika), ensuring excellence from vision to execution

DIGITALLI

mai 2020 - oct. 2024

4 ans 6 mois

Paris - Dubai

Strategic Account Executive

oct. 2023 - oct. 2024

1 an 1 mois

Paris - Dubai

As a Strategic Account Executive, I lead the leveraging of DIGITALLI's artistic and tech capabilities to foster unmatched development and interaction for our high-end clients (LVMH, L'Oréal Luxe, Richemont, Coty, Patyka) Client relations & Strategic oversight : Cultivate and strengthen relationships with key clients across the luxury sector, ensuring their visions are brought to life. Actively contribute to DIGITALLI's growth by identifying and pursuing new business opportunities within the luxury market. Creative & Innovative projects supervision : Work closely with our content creation, experience design, and digital signage experts to develop bespoke solutions that resonate with the audience. My role involves a deep understanding of each client's unique needs, facilitating the creation of tailored strategies that amplify brand presence and engagement. Operating between Paris and Dubai, at the disposal of the Middle-East market to support luxury brands with their local brand activations. KEY ACCOUNT MANAGEMENT AND PRODUCTION LEAD – Create and present strategic recommendations grounded in a clear understanding of client needs and operational constraints – Translate brand objectives into structured experience roadmaps and deliverables – Oversee production and cross-channel activations production – Cross-functional team management: identifying required expertise and distributing tasks accordingly Client Portfolio: Parfums Christian Dior, Moët Hennessy, Thélios, Lancôme, Biotherm, Prada Beauty, Gucci Beauty, Burberry, Diptyque, Patyka, JPG ≈ 1 million euros in revenue for 2023 BUSINESS DEVELOPMENT – Present the global service offering to C-levels and respond to RFI / RFP – Identify growth opportunities within the existing client base – Support international expansion initiatives (Middle-East region) – Co-develop joint offerings with other group subsidiaries – Build strategic partnerships to broaden expertise

Strategic Account Executive

nov. 2022 - oct. 2023

1 an

Global Account Manager

mai 2020 - oct. 2022

2 ans 6 mois

RC Group

sept. 2016 - mai 2020

3 ans 9 mois

Senior Global Brand Manager (RCI Paris)

janv. 2019 - mai 2020

1 an 5 mois

Project Manager Cross-Media (RCI Paris)

sept. 2016 - déc. 2018

2 ans 4 mois

Neuilly-sur-Seine, France

Advertising Account Manager

ANTIDOTE MAGAZINE

avr. 2016 - août 2016

5 mois

Région de Paris, France

PR Account Manager

Thomas Marko & Associés

janv. 2016 - mars 2016

3 mois

Région de Paris , France


Formation

OMNES Education

Master II, Marketing - Communication & Stratégies Commerciales / Management de la Marque, Marketing - Communication & Stratégies Commerciales / Management de la Marque

2011 - 2012

1 an 1 mois

IDRAC Business school

Master I, MME / Marketing International, MME / Marketing International

2007 - 2011

4 ans 1 mois

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