Angelique Beltrando

https://www.angeliquebeltrando.com/ My services: *Marketing strategy: conceive a 360° action plan, adapted to your needs, to help you structure your business and boost your profitability. *Branding: I conceive for your brand or enterprise, a polished and engaging branding that reflects you, to increase your visibility and build customer loyalty. *Digital marketing: I optimize your social networks and I conceive a global, tailor-made digital communication plan to raise your company's profile and find new opportunities for growth.

Management of 4 brand stores: Plomberie Dom, Outils Dom, Profix, Point Mat. Network of 19 stores located in French West Indies (Martinique, Guadeloupe) and Guyana. Sector: plumbery, building materials, tools, handware. Market: B2B and retail B2C. Direct supervision: 1 person My missions: Global communication strategy of the group (internal and external). Marketing, e-marketing, and media plan. Cross-canal communication, business actions. Communication tools. Webmarketing, social network, marketing content, community management. Budget, sales analysis, ROI. CHALLENGE: Set up marketing & communication department, lead all the teams of the group whose workforce doubled when I entered, increase brand store notoriety.

Management of the own trademarks of the company (40% of the turnover/10M€). Sector: cosmetics and by-products. Location: Marseilles (Southern-France) Staff management: 2 people Turnover growth: +35% Role: improvement of the ranges of products; optimization of the costs; renewal of the packagings; sourcing and launching of new products, ranges and brands; sales and merchandising plan; sales tools; e-marketing; new website; advertising; press release; ROI; licensed brands management; fair trades. Key points: self-sufficiency, variety of brand positioning and tasks, work with China.

Marketing project manager in OLIVIERS&CO. -the French leading olive oil retailer company (founded by Olivier Baussan, founder of L'Occitane). I started as a marketing assistant in Oliviers&Co. Then I spent 14 months in Paris, working as product manager in Oliviers&Co. and Geimex at the same time. After that, I went back to Oliviers&Co. in southern France. In 2007, I replaced my manager during her 6-month-maternity-leave. I showed my implementation, self-governance, leading position. Network: 90 brand stores world wide. Location: Paris and southern France (Mane-en-Provence). Role: management of the whole food range ie 300 items. Product strategy; marketing plan; marketing mix; sales and merchandising plan; sales and margins reporting; benchmarking; coordination of internal and external teams; creation of new packaging; press release; advertising; communication tools; setting and management of extranet website; newsletter writing.

New post in GEIMEX (international division of Leader Price -French leading company of discount retail). Sector: discount retail Location: Paris Role: management of non-EU products. Product strategy; benchmarking; sales tools: catalog, product sheet, etc; packaging.

Sector: food-industry. Company type: SME Role: participation to product and brand strategy; marketing mix; management of product portfolio: range development, launching of new items, adaptation for foreign and Kosher markets; packaging updating; setting of sales action.

A great first job experience abroad! Sector: import-export of fruits Market: B2B Role: suppliers and purchases follow-up, pricing review, campaign analysis, coordination of salesforce, ranking, internal communication, organization of event.