Aniruddh Durga Naga Gilakamsetty

We’re reimagining the future of international student education through transformational change by merging data, creativity & and technology to create brilliant customer experiences. The average student's journey to take a life-defining career choice to study abroad varies from 120 days to 480 days, right from creating a profile to shortlisting and finalizing a university is an exhaustive process. I primarily work on AECC Referrals products, which include Student Referral (B2C) and Merchant Referral (B2B) areas of business, a product that is a direct and authentic way to spread the word about our services, motivating and engaging existing students to share our customer delight with their network. Students share their personal experiences with friends and family. They are our brand ambassadors to others, sharing their same needs and pain points, and therefore in the market for our offerings. AECC Referrals is a tiered reward/incentive program, that gives students and our alumni a token of thanks for referring others, fostering trust for other products and services we offer. Student Referral helped increase customer engagement, advocacy & more excellent lifetime value. The product also translated into an effective ROI strategy with a strong word-of-mouth marketing effect. Business Outcomes - a. Improved Student Referrals with an 83% increase in leads generated. b. Improved conversion rate by 33% resulting in a Q2 revenue of 4 million rupees.

Developed a Product Experience Management SaaS software, Catalog Catalyst (0 to 1 build) that centralizes, synchronizes, and integrates product information with every component of a commerce technology stack such as e-commerce software, 3rd party software & plugins allowing each layer to exchange data smoothly. Provides e-commerce merchants & resellers with actionable product purchasing insights & ROI. Fragmentation of e-commerce operations, marketing, sales, website(s), and product information - all of those functions built into an omnichannel operations platform. Catalog Catalyst is customized for the organization's optimization of sales velocity, and to achieve high revenue multiples by enabling them to: · Efficiently deal with complex, bulk data · Manage digital assets · Create multiple catalogues and categories · Build a large number of SKUs · Improve product presentation · Deliver personalized shopping experience.

Developed a 3-sided Marketplace Platform, Growth Engine, Information Management and Operations design to scale to 410 railway stations across India. Devised effective Go-to-Market Strategies through the 'Group Bulk Order' feature to be able to increase 'Average Order Value' by 77%. Developed low-fi Customer Ordering App in Figma with features - a. Find & Locate Train/PNR b. Restaurant Listings c. Restaurant Pages d. Cart e. Destiny Place Delicacies (Ethnic food discovery page of itinerary stations) f. Order Tracking Secured Indian Railway Catering and Tourism Corporation (IRCTC) 3+1 years official 'E-Catering for Aggregators' contract to facilitate food in trains across 900+ railway stations pan India. Owned 'Spicywagon CRM Dashboard' and 'Vendor Partner App', to increase 'Closure of Orders' by 40% and Vendor Partnerships by 70%. Developed 'Smart' and 'Batch' Orders Notifications, and ‘Proof-Of-Delivery’ features as part of the Product Roadmap to handle demand surge. Developed Graph-based Trains Information System, which enabled live train tracking thereby increasing the 'Order Delivered' success rate from 82% to 93%. Launched - 'Commission Structure Modelling' and 'Dynamic Menu Pricing' features on the internal Spicywagon dashboard. Growth Generalist. Principal Contributor - Business modeling for the 3-sided marketplace, Market & Take Rate Analysis.

Spicywagon is an on-demand food aggregator and delivery startup in Indian Railway trains, we list restaurants nearby stations throughout the journey itinerary of passengers and deliver the food right to the passengers' seats. Secured 100K USD of pre-seed funds towards business development & operations with a GTM strategy, targeting 50 high-performing railway stations to kick start as aggregators on the IRCTC 'E-Catering Platform' (https://www.ecatering.irctc.co.in/). Passengers can pre-book food through our service online and order it on the train throughout their journey. The observations of the below article inspired the startup idea - "CAG India, slams Indian Railways, says 'food unfit for consumption' being sold at railway stations" [https://cag.gov.in/uploads/download_audit_report/2017/Report_No.13_of_2017_-_Performance_audit_on_Catering_Services_Reports_in_Indian_Railways_Union_Government_Railways_0.pdf]

Techno functional consultant working in Oracle PaaS EBS HCM domain, HR, Payroll, Time & Labor, Projects, Advanced Benefits, Self - Service HR and Talent Management modules. Increased the Annual Contract Value of Birlasoft-AMRI clientele by USD 100K by introducing Oracle OTL to effectively capture their contract workers effort. Attended industry seminars and training sessions to promote products and services to clients.

Functionally designed, implemented, support complex SaaS solutions in Oracle EBS HCM closing over 1000 incidents/tickets in the support over 3.5 years with less than 0.2% SLA breach. Initiated pre-sales activities, consulting services and products – Developed projects’ scopes (statement of work, scope of work) and prepared proposals to win USD 10 Million Balfour Beatty PFG (Platform for Growth) Cloud EBS Project. Implementing research activities to analyse client feedback and monitoring new, existing project plans to implement legacy to cloud system transition for Balfour Beatty Client.