Anis Benseghir

Strategic management of the PROS Smart CPQ ,Salesforce CPQ(Revenue Cloud Advanced), Marketing Cloud, Salesforce Shield in an Agile environment. Delivery and stakeholder management, ensuring the coordination of internal and service provider teams. Organizing testing and documentation(Api, postman, Json, Yaml, swagger, dataflow) Animation of Agile ceremonies (Daily Stand-ups, Sprint Reviews, Retrospectives) and reporting of performance KPIs. Writing of functional and technical specifications to ensure an efficient and scalable implementation.

Deploy Salesforce CPQ &Billing, Marketing Cloud, Service Cloud in Agile Scrum mode. Definition and management of the product roadmap in alignment with business and IT objectives. Implement advanced automations via workflows, process builder, and API integrations. Creation and monitoring of analytical dashboards to optimize decision-making.

Optimization and internationalization of the Sales Cloud, Marketing Cloud & Service Cloud modules. Supervision of Agile teams in a multinational environment (France & Italy). Management and prioritization of the product backlog via Jira, with follow-up of user stories and releases. Implementation of Agile rituals (Sprint Planning, Sprint Review, Retrospectives) to ensure smooth project execution.

Integration and advanced configuration of Salesforce CPQ&billing. Organizing testing and documentation(Api, postman, Json, Yaml, swagger, dataflow) Facilitation of collaborative Scrum and SAFe workshops to promote the alignment of the business and IT teams. Salesforce administration and configuration, including management of approval rules, workflows, and automations. Data Authority management and data governance monitoring.

Management of digital projects in Agile, including the deployment of Office Printing and SharePoint solutions. Coordination of IT and business teams to ensure the strategic alignment of developments. Implementation and monitoring of project KPIs to measure the effectiveness of IT initiatives. Management of incidentology and monitoring of anomalies via Jira and Confluence.

Management of e-learning projects for the deployment of digital training on an international scale. Administration and support of the Saba LMS, including user registration and team support. Development of interactive e-learning modules with Storyline to improve learner engagement. Coordination with e-learning content providers (Cegos, Open-Sesame, Lynda.com) to enrich the training offer. Management of the mobile learning platform (Teach on Mars) to optimise access to training. Implementation of monitoring and reporting indicators to evaluate the effectiveness of training courses.

Management and optimization of digital campaigns (AdWords, LinkedIn Ads, media) for major accounts (Vivendi, Vinci, Renault-Consulting). Performance analysis and reporting on digital campaigns with Bime Analytics and Tableau Software. SEO/SEA consulting to optimize the online visibility of clients such as BNP Paribas and Vinci Energies. Participation in calls for tenders via brainstorming and drafting of commercial proposals. Follow-up and coordination of web projects (creation of models, integration and development) for clients such as Renault-Consulting and Auto Bleu. Definition of digital strategies and benchmarks for major brands (Renault Occasion, Jim Beam, Renault-Consulting). Customer relationship management and project monitoring to ensure an effective digital strategy. Creation of mock-ups and management of social walls for events and campaigns of prestigious brands (Orange, PSG, Vivendi).

Market research of the e-tourism sector to identify growth opportunities. Implementation of communication and digital marketing strategies to increase brand awareness. Project management and coordination with internal and partner teams for business development. Data analytics and advanced reporting to optimize performance and decision-making. Use of Sugar CRM for contact management, appointments, and lead follow-up. Prospecting and acquiring affiliates through link integration and strategic partnerships. SEO optimization and training of an intern in SEO best practices. Study of the mobile market and prospection of partner applications. Customer service management and processing of requests by email. Development of media strategies in collaboration with agencies and online/offline partners. Creation of visual aids (Photoshop, After Effects) and weekly newsletters. Participation in Travel And Technology Conferences for network development and business prospecting. Community management and animation of the Facebook page of HotelsCombined France