anissa draa
Senior Luxury Leather Goods and Footwear Buyer
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Skills
Languages
Work experience
Printemps
Sep 2018 - Apr 2024
5 years 8 months
Paris, France
Senior Leather Goods and Footwear Buyer Luxury & Designers - Retail and Online
Oct 2022 - Apr 2024
1 year 7 months
Paris, France
Curation, Commercial Negociation, Buying of the Luxury and Designers brands for the Women Leather Goods and Footwear categories. An omnichannel strategy for a network of 14 stores and 1 online website. Curation of the concept L'Endroit In Printemps Haussmann with exclusive, niche and edgy brands. Definition of the budgets (Open to Buy) in line with the business development and the commercial targets by season. Development of key brand partnerships, exclusivities and special projects.
Senior Womenswear Buyer Luxury & Designers at Printemps.com
Sep 2018 - Oct 2022
4 years 2 months
Région de Paris, France
An intrapreneurial adventure within the Printemps Group: the launch of Printemps.com, an international Luxury and Designers E-commerce website offering a strong, edgy and distinctive offer (website launched in March 2020). Definition of the brand universe of the Women Offer for the launch of Printemps.com : Women Ready-to-Wear, Shoes, Accessories, Swimwear with a multi-target international strategy. Curation, Commercial Negociation, Buying of more than 100 brands for the launch. Definition of the budgets (Open to Buy) in line with the website business development and the commercial targets by season. Building of additional universes to scale the offer post-launch : Lifestyle (High-tech, Homeware, Books Editions) and Vintage. Development of key brand partnerships, exclusivities and special projects (exclusive capsules).
Category Manager Women Luxury & Designer
Vestiaire Collective
Jan 2018 - Jul 2018
7 months
Région de Paris, France
Definition of the business strategy of the Women Luxury Business Unit across customer segments and geographies to enable ambitious revenue growth target. Drive analysis of sales and category performance to identify bestselling items (guidelines on sourcing, curation, pricing and merchandising actions) Definition and optimization of curation and assortment selection strategy for the Luxury category ensuring relevance of selection/styling to optimize revenues and sales velocity. Management of the Curation team (10 persons) to maximize sell-through and to maintain a product selection in line with Vestiaire Collective Luxury and Fashion DNA. Partner with various team to deliver improvement for the Women Luxury category (Edito, IT, Marketing, SEO/SEA).
GIVENCHY
Oct 2014 - Jan 2018
3 years 4 months
Région de Paris, France
Retail Merchandiser
Jul 2016 - Jan 2018
1 year 7 months
Région de Paris, France
Buying of the collections (8 sessions per year) on all product categories (Women and Men Ready-to-wear, Leather goods, Shoes, Accessories) . Definition of the budgets (Open to Buy) in line with the Brand Strategy and the commercial targets by store. Optimization of stocks and animation of the area. Performance analysis (best et slow-movers, reporting,product feedback, competitors review)
Senior Visual Merchandiser Europe and Middle-East
Oct 2014 - Jun 2016
1 year 9 months
Senior Visual Merchandiser Europe and Middle-East Coordination and monitoring of the VM activity throughout the Europe and Middle-East zone: schedule, organization of the retail and wholesale visits (60 stores), validation and control of guidelines application, VM reports. VM coordination for store openings: follow-up with architecture department, props order, zoning plans, VM simulations. Management of the Junior Visual Merchandiser. Collaboration with Retail Operations and Retail Merchandising: creation of synergies between departments to ensure perfect VM maintenance in stores. VM Training of the local in-store Team.
Visual Merchandiser France, Monaco, Belgium, Luxembourg
Gucci
Sep 2012 - Oct 2014
2 years 2 months
Coordination and implementation of all VM activities in France, Belgium, Monaco (30 stores). Dedicated VM coordination of the Resort stores : Cannes, St-Tropez, Monaco. Specific global guidelines creation for Fashion show, new collections, perfumes launches, sales implementation. Fashion Week set-ups of Paris, Milan, London flagships. Press Showroom set-up (Paris, Florence). Windows installations, new stores openings. Training of the in-store Visual Merchandisers.
Account Manager
IWD
Jan 2010 - Aug 2012
2 years 8 months
Leading International Software-as-a-Service company, provider of an online Visual Merchandising software dedicated to luxury and selective industry ( Clients: Chanel, Giorgio Armani,Clarins, Guerlain, l’Oréal, Givenchy, Cartier, Lacoste…) Analysis of visual merchandising specificities of 50 luxury brands Global visual guidelines creation : planograms and 3D simulations. Coordination and project follow-up. Team management. Development of VM analysis functionalities and of training tools. Training in of the VM Worldwide managers.
Woman Ready-to-Wear and Shoes Department Manager
Christian Dior Couture
Jan 2008 - Dec 2010
3 years
Printemps Haussmann Department Store Development of Ready-to-wear, Jewellery and Shoes activities. Buyings of the collections. Team management. Openings of the new Leather Goods and Jewellery stores in Printemps. CRM follow-up.
International CRM Junior Project Manager
Parfums Christian Dior
Jan 2007 - Dec 2008
2 years
CRM International Department (Customer Relationship Management) Development of loyalty and communication tools for subsidiaries: Very Dior Magazine, mailings, e-mailings. Briefing of the communication agencies, follow-up of the projects and market analysis. Conception of 22 international online and offline communication tools for skincare, make-up and perfume.
Product Manager Assistant
Schwarzkopf Professional
Jan 2006 - Dec 2007
2 years
Operational Marketing Department Adaptation of the international marketing strategy to the French market: conception of communication, merchandising and selling tools. Briefing of the communication agencies, benchmark, follow-up of the budget and presentation of the new product launches to the sales teams. Coordination of 4 product launches for the French market.
Commercial Assistant
Giorgio Armani
Jun 2005 - Oct 2005
5 months
Wholesale Department Sales of the Spring-Summer 2006 Ready-to-Wear and Accessories Collection to the department stores buyers.
Education
Institut Supérieur de Marketing du Luxe
MBA, Luxury Brand Management and Luxury Marketing
2007 - 2008
2 years
Université Paris Dauphine - PSL
MSG, Gestion, marketing
2002 - 2006
5 years