Anissa Sersoub
Chief Marketing Officer
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Senior Marketing Executive with 15 years of experience in B2B SaaS, leading end-to-end marketing growth engines for scale-ups and international tech companies. Expert in lead generation, go-to-market strategy, marketing automation, brand & content, and sales enablement. Proven ability to build and structure a marketing function from scratch, deliver predictable pipelines, support sales cycles, and position products in competitive markets. Data-driven, hands-on, and results-oriented leader with experience managing teams of 5+ and full marketing budgets.
Expérience de travail
Chief Marketing Officer
InterCloud
janv. 2019 - janv. 2025
6 ans 1 mois
– Built and led the global marketing function: strategy, branding, acquisition, automation, content and PR. – Designed and deployed a predictable lead generation engine (SEO, outbound email, strategic events) – Rolled out marketing automation workflows, lead scoring, and analytics to increase SQL conversion – Developed the brand and messaging framework – Oversaw website performance, content roadmap, and communication with partners & analysts – Managed a team of 5 marketers and the full marketing budget
VP Marketing
Botfuel
janv. 2018 - janv. 2019
1 an 1 mois
– Led the go-to-market and brand positioning for the "Botfuel Answers" product – Launched outbound campaigns generating 100+ qualified leads in 3 months – Delivered sales enablement assets (pitches, videos, one-pagers, guides) – Improved product messaging for retail & e-commerce vertical
Head of Marketing
Fidzup
janv. 2017 - janv. 2018
1 an 1 mois
– Directed full-funnel marketing strategy for a retail Adtech SaaS – Created video content, commercial assets, and product positioning – Developed verticalized messaging for retail and omnichannel clients
Communication Manager
Dhatim
janv. 2016 - janv. 2017
1 an 1 mois
– Managed internal and external communications: PR, employer branding, events, newsletters – Strengthened visibility during the company's scaling phase
Marketing Manager
Rakuten Marketing
janv. 2013 - janv. 2016
3 ans 1 mois
– Executed an international marketing strategy (Europe, US, LATAM) – Led a full company rebranding – Managed a team of 5 across digital, content, and communication projects
Formation
INSEEC Business School
Master 2, Marketing & Communication
2009 - 2013
4 ans 1 mois
– (Groupe FIAT / Criteo)