Anna LICCIARDI

Within the Digital & Payments department, in the communication team: • Department Website - Designing the architecture and structure of the site - Updating and enriching content with internal teams - Defining key features and improving the user experience (UX) - Developing recommendations for BPCE IT system improvements - Going live with the website - Overseeing the maintenance of the old website • Social Media - Managing and engaging the LinkedIn page in collaboration with internal teams and the HR team - Strategic deployment and management of LinkedIn Campaign Manager - Analyzing publication performance and reporting results - Coordinating and managing the Leader Advocacy program

• Deployment of the Social Media strategy (Facebook and LinkedIn): Graphic guidelines, tone of voice, targeting, sponsorship => Web reach & traffic x10, number of followers x2 on Facebook • Internal engagement strategy with the implementation of an Employee Advocacy program • Design and management of an online customer community: Monthly article publication, web tracking, customer engagement • Recruitment and retention of influencers • Management of communication agencies: Print materials, video shoots, photoshoots, illustrations.

Mission at Schneider Electric

• Management and development of an online community of electricians on Facebook through engagement and conversational activity => +74% members, engagement rate at 2.8% • Revamp of the Instagram account: Graphic and editorial guidelines, audience definition, influencer recruitment • Planning and monitoring of content production • Data analysis using internal software.

- Animation and moderation of different social networks (Facebook pages, Instagram, LinkedIn...), - Writing of editorial calendars and translation of campaign messages according to the client's specific brand identity, - Creation of advertising campaigns, - Digital monitoring for customers and competitive intelligence, - Coordination of media plans with the agency in charge, - Performance Dashboards design

• Corporate Accounts participation (Twitter, YouTube, LinkedIn & Instagram), • Creation of performance / KPI Dashboard reports • Contribution to the editorial strategy (publication calendar, content creation, collaboration with vendors, creative assets creation…) • Benchmarks across Pharma and other companies, • Monitoring, • Support and management of social media events, • Participation to a Social Media Influencer program (use of Radarly).

• Leading the editorial planning of Customers facebook presence (Clients) • Writing / Publishing and moderation • Performance Dashboards design • Monitoring / Competitive analysis.

• In charge of Crazy Voyage Communities (Facebook, Instagram, Blogs, Youtube…) • SEO recommendations and implementation • Emailing campaign management. • Video creation and design to promote Crazy Voyages activities, • Partnerships & collaborations with external companies.

Customer advice, order, estimate, facing, setting end-aisle display, stock update, stock listing, turnover goals to achieve, loyalty card sales.

• Leading conversations with communities on Social Media • Creation of content with the other accounts promoting the brand • Daily content creation (French/English) for Twitter/Instagram • Influencers identification • Profile identification on #SoShape hashtag. • Management of the Instagram account « @soshaperesults ».

Handling all internal and external calls worldwide Welcoming visitors Booking meeting rooms for staff

• Emailing campaigns creation • Marketing / B2B – B2C content creation (flyers….) • Customers & media accounts management

Brand representation for HappyTime Managing the sales of their gift boxes for Father's Day and Mother's Day.

Preparation of the 2011 and 2012 balance sheets Observing various aspects of SME management: - Responding to a tender - Monitoring the sale and delivery of a car - Brand image.

Accueil et conseil client Caisse Animation soldes été Display Marchandisage