Anna Naydenova

• Accelerated SaaS revenue growth through scalable Go-To-Market (GTM), sales, and marketing strategies. • Built predictable sales processes and a high-efficiency lead generation engine. • Revamped digital marketing, growing marketing-sourced pipeline share from 10% to 30%. • Results: 60% ARR growth, 40% reduction in sales cycle, pipeline coverage 6x target.

★ Leadership & Strategy: Led France's Consumer to Consumer and Refurbished Products divisions at eBay, driving strategic goals and sustainability initiatives. Spearheaded the eBay Rachat platform, enhancing the circular economy by promoting sustainability. ★ Growth & Customer Experience: Grew the C2C business in France and improved customer satisfaction (NPS). Focused on customer engagement and retention by leveraging data analytics and user insights for informed decision-making. ★ Cross-functional Collaboration: Worked closely with technology, marketing, legal, and customer support teams to ensure alignment and successful implementation of key initiatives.

★ Market Launch & Team Leadership: Launched and scaled the French market for &Repeat, a Swedish foodtech circularity startup. Built and led Sales, Marketing, and Operations teams, focusing on sustainability and circular economy practices. ★ Partnership Development: Signed and launched partnerships with 300 restaurants, significantly increasing the user base through strategic marketing and user engagement.

★ Retail Expansion & Channel Management: Launched the fintech SumUp's Retail business in France from scratch, positioning it as the leading market. Directed a network of Value-Added Resellers (VARs) and distributors, achieving a 150% increase in annual revenue. ★ Channel Sales & Multi-Channel Retail: Developed robust channel partnerships to accelerate growth, leveraging multi-channel retail strategies.

★ Market Launch & P&L Management: Launched parcelLab in France, managing all aspects from legal to team building. Successfully developed and executed the go-to-market strategy and hit sales targets during the challenging COVID-19 lockdown period. ★ Leadership & Visibility: Recruited and led a team of 10+ professionals. Achieved significant visibility in the competitive market through strategic communications and winning industry awards.