Anne Devillers

Projects: Cerruti: International e-commerce launch (Magento) across US, Europe, EMEA markets – roadmap, product management, marketing & tracking recommendations. DxO: Acquisition strategy & CRM redesign, dashboard creation (Looker Studio), tracking implementation (GA4/GTM). Euler Hermes / Allianz: Analytics migration across 50+ countries, automated dashboards, executive reporting, training 40+ stakeholders and change management. Roc Eclerc: Acquisition management (Google Ads, Meta, email campaigns), agency coordination, 100% lead targets achieved with 5% CPL reduction vs. target. Other clients: TUI, Centrakor, MyFujifilm, Téléshopping, Paysan Breton, Bioderma (GA4/GTM: audit, implementation & analysis).

Afrimarket.ci/sn/bj/cm/ml ecommerce website - capital funding 13M€ in 2016 from Orange, AFD, private investors such as Olivier Mathiot, Xavier Niel or Jacque Antoine Granjon, Paris. - Defined digital strategy from 'scratch' (acquisition, CRM, social), tracking and BI implementation (Google Analytics and Tag Manager, PowerBi). - Defined category management strategy: supplier sourcing, assortment and pricing, revenue and margin targets, commercial plan, product pages quality check. - Followed on front and back office redesign from Prestashop to Magento 2. - Managed team of > 20. Frequent travel.

Jumia.com.ng ecommerce website (Africa Internet Group - capital funding 360M€ from Goldman Sachs, Axa and Orange in 2016), Paris. - Defining the objectives for Nigeria and supervising the marketing campaigns across all paid and unpaid channels: SEO, SEM, display, retargeting, affiliation, CRM, Facebook, mobile / app. - Running commercial plan on a weekly basis with Category Managers. - Monitoring performance on a daily basis. - Managing team of > 10 based in Paris and Lagos. Frequent travel to Nigeria. - Increased revenue by 100% at constant budget in 1 year. Several million euros annual budget.

Natiloo.com ecommerce startup (organic products - revenue 4M€ in 2013 and funding received 2M€ in 2011 - now part of Carrefour.com via Greenweez). - Implemented and followed KPIs to find improvement tracks. - Managed IT developments, sales plan and the creation of communication material. - Created and implemented the marketing plan for customer acquisition and loyalty: SEO, SEM, display, affiliation, price comparison websites, marketplaces, emailing, retargeting. 350 000€ annual budget. - Development of PR, community management and partnerships. Example: The launch of a co-branded shop with Doctissimo.fr (#10 most visited French website, OJD source). - Lead projects. Example: The setting up of customer service support software (Zendesk) > Rise in 35% of the number of enquiries treated per day. - Managed team of 7.

Digital agency Keyade (revenue 1.5M€ in 2008 - 2.3M€ in 2009 - 2.8M€ in 2010 - now part of WPP/GroupeM). - Supervised service for 15 accounts (Sarenza, Univers Poche, Nouvelles Frontières). Acquired Lexmark as a new customer with 1M€ annual budget. - Managed team of 3. - Lead projects. Example: The launch of a Search Marketing external training program including a partnership with Google for a conference cycle targeting SMEs.

- Analysed and gave advice to B2B and Technology major accounts to optimize AdWords accounts (UPS, Sony, Microsoft, Orange, HP...). - Gave products training to advertisers and agencies. - Provided support for Google Analytics tracking tool.