Anne Isimat-Mirin

How does digital support retailers' sales performance? - E-commerce, acquisition, innovation and retailtainment strategies for players in the luxury, beauty and hospitality sectors. - Strategic planning and advice to create and launch new digital natives brands (cosmetics and publishing industry) - Digital Business Unit development and structuring (20 persons : designers, tech and project management). Recruitment, implementation of processes, financial monitoring.

Management of the new-business and strategic planning department (€2m of revenues) - Member of the Board and Management Committee - Strategic advice and support in implementing projects (360° communication campaigns, brand platforms, advertising, influence and creation of digital ecosystems) - Clients include: WWF, Coface, Oney, La Poste, Butagaz

- Account Management and strategic support for global brands and startups (B2B and B2C) - Budget management up to 1.5 million gross margin - Management of global projects including : digital transformation, website buildings, brand repositioning and 360° campaigns Most notable projects: - Bureau Veritas (B2B) : new business strategy, new stories to tell. Creation of the new group brand platform and employer brand. Revamping and roll-out of a new websites ecosystem (150 websites on Drupal launched in 1 year) - Groupe La Poste (internal): Aligning the new editorial strategy with the Group's transformation plan. 3 years plan including new magazine formats, revamping of the intranet using Symphony. - Ilek (green energy startup-B2C) : "Changer un peu, ça change beaucoup". Design and launch of the 1st national 360 campaign (TV, social media, display) - Continental (B2B - B2C) : #PerfectMatch Euro 2016 sponsorship activation (TVC, digital mini-games for lead generation, social media content and live sessions)

- Management of international communication campaigns (TVC, radio, digital) and CRM - Management of a team of project managers - Main clients HSBC, Merk, Novartis, L'OR Espresso

- Strategic thinking and recommendations (creation of digital services, content systems, editorial strategy, SEO analysis) - Trend analysis (markets, innovations, usage, behaviours) - Organisation and facilitation of multi-disciplinary ideation meetings - Design/editing - Managing pre-sales proposals - Drafting of briefs and presentations - Project management Main clients : Caisse des Allocations familiales (new mobile app), ERDF (content production), Alstom Transport (new intranet), Orange (118 712 & Orange Ligue 1), Mercedes Benz (SEM stategy), Taratata TV (new website), Domyos (instore application), Centre Culinaire Contemporain (digital brand strategy), Renault Rlink (Renault app) ...