Anne Laure BRAGHIN

| Context | Participation in the early stage development of an innovative SaaS digital product for the hospitality sector, within a tech startup (product not yet launched). The project is shaped by the technical constraint of integrating the Filament framework, requiring daily collaboration with the development team to ensure the feasibility and coherence of UX/UI decisions. | Mission | Creation of mockups and prototypes on Figma while factoring in Filament constraints, ensuring seamless and rapid integration by developers while optimizing the user experience. Design of efficient flows and interfaces for both back office (host portal) and front office (traveler interface). Creation of clear and engaging UIs, maintaining a strong focus on accessibility. UX Writing and information architecture. Additional branding work. Supervision of junior UX designers using agile methodology (sprints, stand-ups, townhalls) | Collaborative Approach with Developers | Organisation of workshops to tackle challenges posed by the framework and to find innovative compromises between user needs, product requirements, and technical feasibility. Propositions of UX alternatives when certain functions are not available in the framework, leveraging technology watch and constructive dialogue with the tech team. Built of a robust, coherent, and well-documented design system compatible with Filament, facilitating developer reuse and accelerating the production cycle.

You may be looking for a genuine all-rounder freelancer into graphic, fashion or communication fields. I’ll be thrilled to be the polyvalent, reliable and quick-learner girl to swell the ranks ! After 12 years spent in French and international companies in Paris, I am now offering my skills remotely in order to please my slasher-adventurer spirit. I work on short-term assignments but you are welcome to seek my services regularly, for any type or subjects you may need. I can “just” create some content for you as well as I can deal with the whole marketing strategy, and deliver a neat work in respect to your uniqueness. True driving force, and especially interested by sustainable issues into fashion but not only, I also can share with you my vision and thus create value together.

Mission temporaire suite à une réorganisation interne : besoin de souplesse et d’agilité sur une large palette de compétences marketing et communication Travail en direct avec le président de la marque et appui dans toutes ses demandes, et notamment la direction artistique et la transformation RSE : - Participation au développement des produits (choix, résolution de problèmes, études de faisabilité, écoresponsabilité) - Suivi de développement produits et coordination avec les équipes internes et les partenaires externes (illustration, photo, agence de production,...) contrôle à chaque étape - Recrutement interne, formation et sélection d’experts complémentaires externes - Marketing opérationnel : gestion et exécution des demandes des commerciaux, et demandes des partenaires et distributeurs à l’étranger (réalisation d’outils de communication adapté à chaque cas), transmission des éléments produits clés en support de l’équipe commerciale - Réalisation de tous les outils de communication (BtoC) : PLV, stop rayon, display, panneaux, notices, packaging primaires et secondaires,... - Réalisation de tous les outils de vente (BtoB) : fiches produits, présentations commerciales... - Mise à jour des outils de marque : présentations, brochures, leaflets, panneaux, films, merchandising... - Stratégie de communication et coordination des nouveautés marque et produits sur l’instagram et le site web - Suivi des parutions presse - Coordination événementielle : lancements produits, influenceurs, promotions, salons… - Gestion et suivi du budget du service marketing - Archivage des documents créés et reçus

I am in love with style and (human) nature. This is why I chose to use my professional skills to make fashionable and sustainable just be the two sides of each piece of clothes ever produced one day. Let’s have great expectations to go as far as possible! French market development consulting (press relations, retailers, connecting to french target...)

Worldwide BtoB project management

Made in France silk scarves brand

Branding, global design

Marketing strategy, editorial work and management

Interior and products design

Indoor & window merchandising