Anne-alice Cigrand

Specialized in digital communication and project management: for local and international brand + International campaign management (Agency: Deveo /Key Account Managed: Spectronite and Bango) for MWC 24/25 + Media buying + creative strategy + meta ads + Gtm + Media planning and strategy execution + Comprehensive digital project coordination + Strategic media recommendations, ROI-driven analysis + Operational and strategic digital marketing + Brand development, audits, and positioning strategy + UX-oriented web content creation and website optimization + Logo, logotype, and branding design + Social media managing and content creation

+ Digital, strategic and operational marketing + Media planning and digital project monitoring + Event project management + Recommendation, planning, media analysis + Brand development & audit + Brand identity, branding. + e-commerce + Jewels modeling 2D/3D + Production and internatinal import/ export + Social network strategy and content

Customer Manager on strategies and operational implementation of national communication campaigns. + Media Planning: Analyze client briefs to understand their challenges, use data insights to create media plans, select the most effective channels and platforms, and collaborate with media partners to implement campaigns. +Brief and Coordination of the expert team (Display, Search, Affiliation, Special operations, tracking, design ) like instagram, Facebook ,Taboola, Amnet, Oath, Google, …) and clients. + Media Recommendations: Develop and present tailored digital strategies supported by data analysis, clearly explain choices, and justify recommendations to clients. + Reporting: Regularly update clients on campaign progress, analyze performance metrics, and use benchmarking to position results against competitors. + Campaign Evaluations: Assess campaign outcomes by reviewing data, extract key learnings, and propose data-driven recommendations to optimize future campaigns and improve ROI. (Google analytic, weborama, youtube ads, Meta ads) Key Accounts Managed: Ferrero (brand: Nutella, Kinder, Tic Tac, Rocher,Mon chéri, Ferrero rocher, Country etc.), Marionnaud , Zadig & Voltaire, and Ralph Lauren.

Operational implementation of digital campaigns in the Île-de-France, nationally then coordination of the French teams + Monitoring and optimization of campaigns with clients and experts. + Analysis and reporting of results as a result of operations + Implementation of innovative devices and formats + Control of the campaign diffusions and deployment + Brief and Coordination of the expert team (Display, Search, Affiliation, Special operations, tracking, design...) and clients. + Coordination of the Iprospect teams in France (Paris, Marseille, Nantes, Toulouse, and Lyon) for Kaufman and Board clients. + Mediaplanning programmation (Adazzle tool). + Data analysis an recommendation stratégique(google analysis ) + Competitive survey (Benchmark ) + Survey and work on customer behavior according to an issue. + Set up a geolocated offer from IProspect Regions + Purchasing support function for teams in regions in connection with Amnet (Mobile trading entity). Key Accounts Managed: Kaufman and broad, Galerie Lafayette,Timberland, CIVB (Conseil Interprofessionnel du Vin de Bordeaux ).

Development of the activity, the image of the manufacture and its international customer relations. + Developed a communication strategy in order to grow the company’s business at an international level . Create communication assets. + Marketed a new brand identity with a strategic recommendation to adapt the brand image to the European market. + Generated customer relationship management + Developed the 2016 summer collection, assisted in launching the new collection, and helped with the IHGF Delhi fair - INDIAN HANDICRAFTS & GIFTS FAIR 2015. + Led the digital strategy for an emailing campaign and redesigning the web site with a digital agency in Jaipur. + Evaluated the European market and especially the Polish garment market to prepare for the fashion weeks in Europe (Paris, London, Madrid, Warsaw, and the Indian market for the Delhi Fair in Delhi. Key Accounts Managed: Juju S’amuse,Top shop et Singh Clothing.

+ Managing digital campaigns + Strategic recommendations (e.g., real estate sector) + Competitive analysis ( Hootsuite, and Klear ) + Database updates (“Rise Global”) + Website optimization and SEO + Overseeing a digital campaign + Work on the website agency design (ux) and (php) + Collaborating with the creative team on display assets

+ Created a new commercial offer + Established a digital campaign to promote the new offers of the agency. + Developed customer relationship management for the agency telephonically and also with an emailing campaign. + Built and proposed a recommendation strategic presentation (Pttx) to VPS immobiler. + Performed a competitive digital analysis of the restoration websites with Google analytic, Hootsuite, and Klear. + Updated the database and worked on customer insight with « Rise Global» + Helped on website design (PHP)