Anne-Camille Dequidt

Gorgias – AI-powered customer experience platform for e-commerce, trusted by 15,000+ merchants. I led the positioning, messaging, and go-to-market strategy for Gorgias Voice, a helpdesk add-on enabling seamless phone call support for e-commerce merchants. ✅ 𝐌𝐚𝐫𝐤𝐞𝐭 & 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 • Led customer research (interviews, in-app surveys, demo analysis). • Conducted competitor benchmarking to strengthen our competitive advantage. ✅ 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 & 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 • Redefined Gorgias Voice’s positioning, aligning messaging with merchant pain points and business needs. • Clarified Ideal Customer Profile (ICP). ✅ 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐃𝐨𝐜𝐮𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 • Created comprehensive resources to equip Sales, CX & Support teams: Value propositions & use cases, Pricing & competitive battle cards, Feature parity & objection handling guides. ✅ 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 • Developed high-impact marketing and sales assets, including: • Product pages, sales decks, one-pagers • Customer success stories, promotional & demo videos ✅ 𝐂𝐫𝐨𝐬𝐬-𝐓𝐞𝐚𝐦 𝐄𝐧𝐚𝐛𝐥𝐞𝐦𝐞𝐧𝐭 • Led training sessions for Sales, Support, and Partner teams, ensuring messaging consistency and stronger GTM execution.

Dermaclay – Pioneering organic cosmetics brand specializing in treatment (pharmaceutical) shampoos and skincare, distributed in specialized organic stores for nearly 30 years. I led the brand’s strategic repositioning, go-to-market execution, and DTC development transitioning Dermaclay from a B2B-focused professional discourse to a consumer-driven brand. ✅ 𝐁𝐫𝐚𝐧𝐝 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 • Rebuilt positioning, target audience, brand mission, and USP to strengthen consumer engagement. • Developed and executed growth strategies to drive brand expansion across digital and retail channels. ✅ 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 • Optimized the Prestashop e-commerce site (UX, SEO, eCRM, promotional offers). • Expanded online sales through marketplace partnerships and media activations (Pure players, Amazon business case). ✅ 𝐁𝐫𝐚𝐧𝐝 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 & 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 • Developed and implemented a 360° communication strategy to boost brand visibility. • Led content creation to ensure messaging consistency across digital and offline channels. • Managed and optimized campaigns (SoMe, LP, SEO, SEA, eCRM, Influence) using a test-and-learn approach. ✅ 𝐆𝐨-𝐭𝐨-𝐌𝐚𝐫𝐤𝐞𝐭 & 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 • Led successful product launches from concept to market, ensuring alignment with consumer trends and regulatory requirements. • Designed and executed trade marketing campaigns (partnerships, promotions, POS materials, sampling). • Conducted in-depth sales and performance analysis to inform strategic decisions ✅ 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 & 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 • Define assortments and product offerings to drive brand growth. • Led end-to-end product development with partner labs and agencies (formulation, packaging, artwork) ensuring regulatory compliance. ✅ 𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 • Managed a team of two apprentices, and ensured collaboration across internal and external stakeholders (labs, agencies, retailers).

Brand manager assistant for Light & Free (launched June 2019), Actimel and Taillefine. • Brand development for the new brand Light & Free launched in June 2018 (Ex : recommendation of the nutritional values and flavors, planogram, consumer tests) • Development of innovations (implementation of the digital content, brief of the consumer service), and activations (Actimel Christmas activation) • Management of the full packaging graphic chain between the various stakeholders (design agencies, printers, plants and the sales team). • Business analyses (Nielsen, Kantar) : weekly and ad hoc, competition watch and trend monitoring • Monitoring of the budget

Mixerbox is an universal music player, developed in the Silicon Valley, number 1 music app in 12 countries and top 25 music app in 100+ countries. • Deployment of the global strategy of the app to the French specificities of the market • Creation of the playlists and the push notifications for the French market

Fabric Care – Benelux market (Ariel, Lenor, Dash, Dreft) • Gestion of the full launch plan of a new category through the launch Lenor Unstoppables : collaboration with internal and external stakeholders, managing instore material and various communication supports • E-commerce plan : to go from a functional category positioning (focused on price only) to an emotional category positioning (benefit focused) • Promotional data analysis in a promotion-driven market (use of panels)

Working on the opening of a new concept store: • Discovering the merchandising and shopper marketing strategies • Practical field experience of 6 weeks for different job positions in a store • Optimization of the costs of the future store Negotiating various tenders for the service providers • Consulting mission in lean management

Finding solutions to develop and / or build the brand image in emerging and fast growing markets.