Anne-Cécile Fouchard

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Skills: Market Research · Lead Generation · Digital Strategy · Marketing

Accélérez la transmission des savoir-faire ! Komin permet à vos équipes de gagner en efficacité opérationnelle en facilitant la gestion et le partage des connaissances.

Managing replacements often turns into a headache for companies. Created in 2015, Andjaro is today the leading marketplace in this field. Its software makes it possible to urgently find available staff in the event of unforeseen absences or variations in activity.

Speexx uses groundbreaking AI technology to provide language skills testing, training and ongoing performance support to major corporations around the world, all in a secure online environment. More than 8 million users in 1,500 organizations - including Ericsson, Airbus, UNHCR and Credit Suisse - use Speexx.

vizzboard is a french startup that develops and sells a user oriented SaaS dashboard and analytics software.(www.vizzboard.com) Main Missions : -Define and apply the marketing & communication strategy -Define and monitor the budget -Find and execute growth marketing activities -Optimize the website for lead generation (content, CTA, SEO, Blog, creation of landing pages) (Wordpress) -Define and apply the SEM strategy (CPC on Adwords and Bing) -Define and work on the affiliation and advertising strategy (relevant medias and Linkedin) -Coordinate the PR activities -Find and organize the participation to events -Define and apply the emailing strategy : direct campaigns, automation (MailChimp) -Follow, report and analyse the marketing and sales results on GA and vizzboard

Access France (part of The Access Group) is an innovative software vendor that develops and sells Access Insight, an award winning business intelligence solution. I was responsible for the development of the marketing and communication activities on the French market. Main Missions : -Define the marketing & communication strategy -Define and monitor the annual budget -Launch and optimize the website for lead generation (content, CTA, SEO, tests...) -Define and apply the SEM strategy (CPC on Adwords and Bing) -Define and work on the affiliation and advertising strategy (relevant medias and Linkedin) -Define and apply the content marketing strategy (redaction and translation of whitepapers, case studies, Blogs, Interviews...) -Coordinate the PR activities (redaction of the press releases and work with an agency) -Organize and participate to regular events : planning, content, promotion (webinars, breakfasts, workshops on the product, trade shows) -Define and apply the emailing strategy : newsletter, direct campaigns, automation (Dotmailer) -Work closely with the sales team to reach the lead generation objectives (monitored in our BI software) -Create and update the sales tools (factsheets, presentations etc...) -Coordinate the marketing activities of our partners network -Coordinate the business intelligence marketing activities with the UK -Follow, report and analyse the marketing and sales results on GA and Access Insight

Diamant-unique.com (part of Vente-unique.com) is an ecommerce website specialized in high quality jewellery. I worked with the product manager on all the aspects of digital marketing from website and products display management to emailing campaigns and content creation.

BarcelonaPoint.com is a website that offers holidays accommodations in Spain. I was responsible for developing webmarketing activities on the French and English markets. (SEO, blogging, social media development, content creation)