Anne-Laure BOUSSEAU

The ANLOBO offers 360° digital and consulting services. Thus, the services are aimed at small and medium sized businesses as well as big companies. They are tailored and can offer a variety of services such as: - Interim management / Digital teams management, IT and e-marketing. Optimization of procedures to facilitate the implementation of projects and their execution. - Accompanying the digital transformation of a business: understanding the business, analyzing existing services and suggesting services to implement - Project management: websites, e-commerce, ERP, Salesforce, LMS, etc - Digital strategy, ecommerce and e-marketing. Determining a plan to implement for 1 year, 3 years of 5 years. SEO, SEA, CRM, emails automation, social medias. Budget and KPI Example of mission: Project and change manager: Credendo More details on: https://www.anlobo.com/en/portefeuille Methodologies : Scrum, Agile, ADKAR Technologies and software : OpenText, Drupal, Prestashop, Wordpress, Salesforce, SAP, Odoo, MS project, etc.

Member of the Executive Committee and Head of the Production Department, overseeing the video, post-production, sound, design, print, digital, and AI teams. Managing a team of 25 people. Responsible for the implementation of advertising and communication campaigns. The main responsibilities of my role include: - P&L and financial profitability of the department. Developing strategies to improve the efficiency and profitability of the department and projects. - Project supervision to ensure deadlines and budgets are met. Coordinating teams to ensure successful campaign launches. - Leadership and coaching to train and motivate teams. Facilitating the development of their knowledge in AI and new technologies. - Client management Expertise in risk management and solution-finding to ensure the quality and success of productions.

- Member of executive committee - Lead the business unit/online department (IT, e-marketing, project management, design and customer support) and manage a team of 17 persons. - Define P&L, digital strategy for the next years and start the digital transformation - Provide solutions to the strong growth of the department. Define new processes and optimize the work, facilitate communication between team members and structure the department. - Analysis to revamp the website by using new tools, provide a new user experience and continue to develop the business. - Improve the e-marketing strategy (SEO, SEA, affiliates, social media, etc) - Responsible of the online games providers.

- Responsible of the departments "video", "print" and "digital". People management (More than 20 collaborators). - Establish new digital department : define needs and profiles, projects distribution and define new processes to ensure the project quality. - Develop and implement the digital transformation of the agency. Define offers and services and find new providers. Train other departments to digital processes and specificities. - Single Point of Contact towards the clients and the internal teams. Propose new services. - Budget management and ensure ROI.

Develop the foundations of a new digital structure • Determine and implement a global digital strategy for Doosan Portable Power. Define needs and objectives. Create a team and define the processes for a global structure and meet the expectations of the different regions • Establish and manage the budget for the department • People management of direct collaborators and regional teams • Represent the digital strategy close to HQ in Seoul (South Korea). Be part of the global digital strategy for the group. Responsible of the digital, web and e-marketing web strategy for North America, Latin America, EMEA and China • Launch of an extranet for North America, a global dealer locator web and mobile and the regional websites – www.doosanportablepower.com, www.doosanportablepower.eu, www.doosanpp.cn and la.doosanportablepower.com. • Technical optimization of the new websites to meet the constrains of search engines (Google and Baidu), training of the regional content specialists to write for the web and respect the SEO (Search Engine Optimization) rules • Create analytics and keywords positions reports for each region and compare our positions with the competition websites. Provide recommendations for SEO and SEA. • Implement lead nurturing tool (Pardot) with SalesForce to manage customers demands and sales. The new digital strategy has really increased the brand visibility on the search engines and has exceeded the expectations. Thus, we have a traffic increase of 145% for North America, 600% for China and 1000% for EMEA for the 1st year. +20% for the following years. Part of this success is due to the new SEO strategy with the positioning of many keywords in the 1st position of the search engines.

Project management - Managing from A to Z new websites implementation •Definition, analyzing internal needs and drafting business requirements for new implementations •Completion of storyboards to determine navigation and usability of websites •Management and follow up of our providers for the establishment of the websites oBriefing of our external partners to inform them of our needs oValidation of functional analysis written by our providers oSchedules elaboration, monitoring compliance and development oTest platform, report bugs and tracking corrections oPlatform validation and launch •Management of internal teams for the project implementation oWith the IT department : tracking outside providers for intervention on our servers and to install new applications, implementation of synchronization between different systems (databases, websites security, etc) oWith the communication department : coordination and planning content for websites (texts and images), management of proofreading and translations, in-house training of users for Content Management System (Interwoven), stock images (MediaBin) or emailing tool (EmailVision) Projects implemented successfully: •Websites www.bobcat.eu and www.doosanequipment.eu in 6 languages (English, French, Dutch, Spanish, Italian and German) that are still evolving, •System of localization of our dealers (dealer locator) on websites, •Consolidation of the extranet that turns out to be a real sales tool for our dealers, •Control and management of providers for www.doosanequipment.com implementation (business requirements document and content of this website were provided by our office in the United States) Webmarketing and online communication •Implement online communication: web guidelines, domain names, social networks, etc •Check SEO optimization of the texts and define keywords strategy •Implement a new newsletters Tools with follow up and reporting •Follow up and analytics reports

Webmaster CLORA – Bruxelles (Belgique). The CLORA has been set up to facilitate the actions of the French public research stakeholders towards the EU institutions, in the fields of research, technology, innovation and training. • Definition of a graphic charter for all the supports of communication (website, creation of booklets, logos, invitations, greating cards, powerpoint backgrounds....); • Design and management of the website www.clora.net: the objective of this site was to disseminate all information (legislation, financial assistances, lobbying...) regarding the European Union; o New graphism (photoshop); o Integration and programming (HTML, CSS, PHP…) ; o Webmarketing : referencing, promotion of the site and follow-up of the traffic. This website is now a working tool for 8000 people who visit it weekly; • Administrating the mailing lists and sending the newsletters; • Organization of events (conferences, cocktails...); • Creation and update of a « guests » database. In charge of the communication of IGLO (Informal Group of RTD Liaison Offices in Brussels for EU RDT), an international organization of which CLORA was an active member (until 1st of march 2007) • Definition of a graphic charter for the website and the booklets; • Design, conception and update of the website www.iglortd.org. This is an English website used to present IGLO and its various member organizations. Contact with the subcontractors for hosting the sites and the local servers. Maintenance and follow-up of the network and the local host (Linux): creation of the email addresses, put in networks and configuration for the new computers. Helpdesk (power point, front page, excel, outlook…).