Anne-Laure De Clercq

Lecture on Corporate Strategy to Master students: general approach to corporate strategy (tools, problem-solving thinking through business cases and current business news, …), covering all types of industries and problematics

Future of Food: • Commercial DD of a large player in insect-based food • Identification of factory bottlenecks and solutions for quick ramp up Airport Hospitality: • Analysis of a potential development of a worldwide project of airport lounges as a future network of franchisees • Business Plan and scale strategies especially for CAPEX • Development of potential investment strategy Telecom (several missions): • Assessment of internationalisation strategies for one of the largest French players • Assessment of M&A opportunities and competition Mobility (several missions): • Commercial Due Diligence on the client's expansion in Eastern Europe. DD of one of the largest train (day and night trains) and bus player in Czech Republic • Assessment of the train market in the Iberian Peninsula and of the most pertinent strategy for a player to implement itself in the region (OD, price, frequency, intermediate stops…) • Future of Automotive mobility: market analysis all over the world Aerospace: • Worked on the new strategy for a large launchers company in the new context of competition introduction in Europe

• Elaborated a Business Plan, a growth and management strategy • Developped a sales strategy and coached the sales people and recruited the VP Sales which enabled the growth of potential revenue of 150%

• Optimised existing projects through cost and revenue analysis as well as internal processes • Created a roadmap and go-to-market strategy for new projects & Prioritised them based on past and forecasted data

• Structured and launched the project : organisation, management, financing, legal and recruitment for the French market and prepared the Canadian launch through market analysis • Created and implemented : Business Model, Plan and P&L (3 scenarios), Vision, Go-To-Market Strategy, Product Strategy & Management, Marketing and PR - until first visible results : first revenues and 100+ users • Managed 4 people - “Make or Buy” strategy with several skills outsourced • Gave the board and President of the group all the tools to succeed and breakeven en 3 ans

IT infrastructure seed startup part of the M33 startup studio (Theodo) • Created and implemented the Sales strategy and CRM that enabled to close systematically 1 client a month • Project management in Information infrastructure working on the express creation of the PGE’s infrastructure (French state guaranteed loan during the Covid-19 crisis)

• Led a Sales Enablement project designing and implementing cadences used by the Sales team leading to a 2-hour daily time saved by streamlining sales administration tasks • Coached two new recruits leading to them becoming top performers within 3 weeks of employment • Identified potential prospects and economic buyers, qualified them and generated interest enabling me to reach 139% of my objectives in two months • Implemented prospection campaigns and lead generation increasing ARR generation by 143%

• Optimised existing projects through cost and revenue analysis as well as processes • Prioritised projects based on past and forecasted data

• Led the ambassador and referral program which led to a retention rate 2.5 times higher than with the organic channel as well as a growth of 89% of sign ups • Created and executed new optimised campaigns leading to a growth of 60% of the number of sign ups with a decreased the CPA and CPE of 53%