Anne-Linh Nguyen

Skin Diagnosis Apps using multiple connected devices for the Luxury Division (Armani, Biotherm, Carita, Helena Rubinstein, Kiehl's, Lancôme, Prada, YSL). Hair Diagnosis Apps with a connected camera for the Haircare Brands category (Kérastase, Vichy Dercos). Application for the AirLight Pro hair dryer (L'Oréal Professionnel).

BYKEP (ex-Keplerk) Mobile app (iOS & Android) & APIs: - Defined and implemented product strategy, gathering both user and business requirements: full app redesign within technical constraints and deadlines, delivered seven new revenue-generating features, and introduced feature flipping. - Authored functional specifications, API interface contracts, acceptance criterias, and tracked bugs and issues. - Validated features according to the Definition of Done (DoD), conducted non-regression testing (NRT) before production deployement, and monitored post-release issues - Facilitated Scrum ceremonies (sprint planning, daily meeting, reviews, retrospectives, refinements) - Mentored a junior Product Owner (apprentice) on the web platform.

ENGIE Particuliers Mobile Apps & APIs: - Wrote functional specifications and API interface contracts; identified technical solutions in collaboration with the development team, including delivery of a major feature requiring a redesign of the customer energy consumption data API - Performed application validation according to the Definition of Done (DoD) and non-regression testing (NRT); created test data sets - Set up two feature teams and contributed to the implementation of the SAFe framework (20 developers) - Planned and facilitated Scrum and SAFe ceremonies (sprint planning, daily meeting, retrospectives, refinements, I&A, System Demo, PI planning, Scrum of Scrum) - Coordinated and tracked team activities. - Analyzed and resolved development team impediments. - Managed and communicated releases in collaboration with Product Owners

- Created, managed, and optimized B2C and B2B lead generation and traffic acquisition campaigns across multiple channels: *SEA *RTB *Affiliation *Retargeting *Social Advertising (Linkedin Ads, Facebook Ads) *e-partenariats *Native advertising *emailing (Adobe Campaign) - Produced campaign reports and performance analyses using Google Analytics, Google Data Studio, and Search Console). - Designed and implemented landing pages with A/B testing.

Website Management: Gathered and documented business requirements, coordinated user acceptance testing (UAT), and optimized customer journeys and landing pages. Planned, implemented, and monitored commercial and promotional campaigns. Designed and managed A/B testing to improve conversion rates and user experience. SEO: Managed content production, including briefing, coordination, publishing, and SEO optimization. Optimized internal and external linking strategies to improve website authority and user navigation. Implemented technical SEO enhancements and monitored keyword rankings and organic performance. Affiliate Marketing: Managed and developed affiliate partnerships and program performance. Created and distributed communication materials for affiliates. Coordinated testing initiatives to optimize partner acquisition and conversion performance. SEA (Search Engine Advertising) Expanded and optimized keyword portfolios to improve campaign reach and efficiency. Conducted monthly search query analyses to identify new opportunities and improve targeting. Created, tested, and optimized ad copy to maximize campaign performance. Performance Reporting & Analytics: Monitored and analyzed weekly performance metrics with a strong ROI-driven approach. Produced performance reports using Comscore, Google Analytics, DoubleClick, and Drupal back-office data. Delivered actionable insights and recommendations to support acquisition and conversion objectives.

Digital Campaign Management & Optimization SEA (Search Engine Advertising) Expanded and optimized keyword portfolios to improve campaign reach and efficiency. Conducted monthly search query analyses to identify new growth opportunities. Created, tested, and optimized ad copy to maximize performance and conversion rates. Display Advertising (Google Display Network & Facebook Ads) Designed advertising creatives and managed campaign deployment across display and social channels. Monitored and analyzed campaign performance, implementing ongoing optimizations. Automated Facebook campaign management and scaling using Power Editor. SEO Conducted technical and semantic SEO audits to improve organic visibility. Implemented on-page and technical optimizations, including structured data (Schema.org microdata), metadata, and tagging enhancements. Improved website search engine performance through continuous optimization initiatives. Email Marketing Developed email marketing campaigns, including content creation, audience segmentation, targeting, and deployment configuration. Monitored campaign effectiveness and contributed to engagement optimization. Project Management & Customer Experience Managed CRM initiatives, including email communications and audience targeting strategies. Led the implementation of an online customer community in collaboration with the HowTank platform. Contributed to customer journey mapping and user experience optimization projects. Designed wireframes and functional specifications for the V2 Compte-Nickel mobile application. Optimized customer journeys, self-service processes, and FAQ content to improve customer satisfaction and reduce friction points.

Brand Marketing & Strategic Partnerships (Brands: Evian, Badoit, and Volvic) Planned and executed brand activation events as part of strategic partnership programs: La Parisienne 2015 (Europe’s largest women-only running event) for Evian Taste of Paris 2016 for Badoit Christmas Window Display at Printemps Paris for Evian Coordinated event operations, stakeholder management, and brand visibility initiatives to maximize consumer engagement and brand awareness. Consumer Insights & Data Analysis Analyzed and leveraged consumer and retail panel data (IRI, dunnhumby) to identify market opportunities and define new target audiences within the Paris region. Translated data-driven insights into actionable marketing recommendations and audience segmentation strategies. Product Development & Go-to-Market Strategy Supported the development of new products for the Evian brand. Prepared and managed agency briefs to ensure alignment between business objectives and creative deliverables. Contributed to distribution and go-to-market strategies through sales channel selection and commercialization planning.