Anne-Marie DA ROCHA

Team management of 40 people with transversal skills : Product Managers, Product Owners , Business Experts, UX, QA and project managers. Digital Roadmap : - Gather all regions (20 countries) and internal dpt requests - Workload and budget management - Product vision definition for Flagship and omnichannel features, - Launch of marketplaces - Always looking for key synergies in business processes - Prioritization and animation of the roadmap Agility at scale - Digital Factory: - Change management towards Agility at scale - Definition & Setup of products, processes and team structure - Change mindset from project to product / features Digital Innovations: - Spot innovations to enrich customer experience - Foster innovative mindset within the organization and processes - Design thinking Digital Experience: - Define & follow key KPIS of success - Favor customer centricity to define key features to drive business - Consistancy accross all countries

Team management of 12 people with transversal skills : Product Owners , Business Analysts, UX, QA and project managers. Digital Omnichannel Roadmap : - Gather all regions (20 countries) and internal dpt requests - Workload and budget management - Product vision definition for Flagship and omnichannel features - Prioritization and animation of the roadmap Communication & synergies: - Transversal and international communication to key stakeholders - Identify and create synergies with other brands of the group and internal departments Manage 3rd parties : - Budget & contract follow-up - Research of new innovative solutions - Business Assessment and selection of new tools Omnichannel customer experience: - Define and pilot omnichannel vision of customer experience - User centric approach based on user studies, analytics - UX management and setup of methodology Process & methodology: - Agile methodology implementation with IT dpt - Functional documentation referential based on omnichannel functional architecture - creation of QA team and process in agile methodology

Team management 5 project managers. E-Commerce Flagship Roadmap for all regions & E-commerce department Manage 3rd parties

- Management of a team of 6 people and, based on the roadmap, defining the releases priorities to the 3rd party front-end integration team of 19, which is dedicated to Clarins account - Budget management - Projects and feature roadmap management - 3rd party sourcing - Internal communication and reporting - International training

Since January 2011: - 25 sites launches for Clarins, Mugler and Azzaro brands (14 e-commerce sites), 24 mobile sites (13 e-commerce sites) - Platform migration to Demandware platform and logistic changes on US/UE/Asian regions ⇒ Daily operations tasks : - Requirements gathering of all US/UE/Asia markets - Functional specifications, planning and project management with 3rd parties - Site evolution and maintenance prioritisation for all brands and markets - Training of digital teams to the Commerce cloud (Demandware) Platform - Management of 3 project managers ⇒ Projects : - Site optimizations for Clarins, Thierry Mugler and Azzaro sites to improve conversion and enrich user experience - Bazaavoice "ratings & reviews" implementation on major Clarins & Thierry Mugler sites - Multi-Step e-Commerce checkout redesign in 1 step checkout - Product & Cart page redeisgn - CRM feed implementation co-management - Club Clarins loyatly site creation on desktop & mobile - Digitalization of purchase declaration for offline loyalty program - Mugler redesign sites to display in 1 unique site Brand, e-commerce and CRM site (Roll out planned on 12 countries) - Internalization of US logistics to own warehouse and development of a specific OMS system to manage and dispatch orders