Anne-Sophie Bielawski

Contributed to a group-wide data governance initiative to prepare for future AI use cases in the context of anti-money laundering and counter-terrorism financing (AML-CTF): • Led initial data mapping and harmonization efforts across local and central teams, helping design a unified framework for AML detection and investigation • Worked cross-functionally with business, compliance, data, and tech teams across multiple entities to establish scalable and sustainable data foundations

Evina is a cybersecurity scale-up specialized in mobile payment fraud prevention. • Structured and led the Enablement division to enhance go-to-market teams’ performance, accelerate revenue growth, and optimize the sales cycle: • Designed and implemented training programs, onboarding paths, and sales methodologies • Established a deal desk providing tailored support to the sales team on complex opportunities • Developed key materials and streamlined processes to improve operational efficiency

Octoly and Hivency were influencer marketing platforms enabling brands to collaborate at scale with content creators. Both companies were acquired in October 2021 by SKEEPERS (formerly Avis Vérifiés), backed by growth-equity firm PSG Equity, strengthening their position in the global influencer and UGC ecosystem. • Led the B2B and B2C marketing strategy, overseeing lead generation, customer acquisition, and retention, reporting directly to the CEO and COO • Built strategic roadmaps, managed budgets, and implemented performance tracking systems • Streamlined operations, optimizing vetting, customer support, and logistics processes • Led a cross-functional team of 1–20 FTEs and external vendors across Europe and the US

Advised companies ranging from startups to global groups — including L’Oréal, Fnac Darty, Hermès, Fitness Park, and Le Masque Français — on strategy, go-to-market, and digital transformation projects. • Managed market analysis, product positioning, media planning, and business strategy initiatives • Oversaw the operational launch of an industrial and e-commerce project: set up production, invoicing, and shipping processes, and built the brand’s online store (content creation, merchandising, communication, and performance tracking) • Co-founded an EdTech marketplace, overseeing brand and content strategy

Maker Studios was a leading international network of digital creators, acquired by The Walt Disney Company, helping brands engage audiences through influencer and video content. • Contributed to establishing and developing Disney’s newly acquired French entity, delivering high-value branded content solutions to advertisers and agencies • Managed 180+ digital media and content campaigns in collaboration with over 50 influencers and creators • Built strong relationships with key advertisers and media agencies to drive revenue and brand visibility

Prepared the launch of Vivendi’s new VOD product for the German market by providing strategic insights to team to optimize the product’s design and setting up the social media strategy.

Participated in account certification procedures of top industrial firms such as PSA, Siemens, Suez Environnement.