Anne-Sophie ROY PREVOST
Chief Marketing Officer / Chief Growth Officer
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
Chief Marketing Officer with 20+ years driving brand-led transformations across Fortune 500 companies like Sodexo, AXA, and Nestlé. Expert in P&L management, global brand strategy, and customer experience optimization across B2B/B2C markets. HEC Paris graduate delivering measurable growth through strategic marketing and digital innovation.
Expérience de travail
SVP Group Marketing
Sodexo
janv. 2018 - Présent
8 ans 10 mois
92130 Issy-les-Moulineaux, France
Leading Sodexo's marketing transformation to define and support a "brand led" strategy for the Group. Head of global marketing team, leading marketing for Sodexo and supporting teams in: Insights & CCX measurement / Marketing & Brand strategy
Co-Founder
Bem Estar nas Escolas
janv. 2014 - déc. 2017
4 ans
Resende Area, Brazil
Education program about Nutrition in public and private schools
Global Head of Brand Building
AXA
janv. 2009 - déc. 2014
6 ans
Paris, France
Leading the brand strategy (positioning, identity, architecture, communication and digital) and manage global brand communication in collaboration with business teams. Management and monitoring of entity communication plans in line with business objectives. Set up a new procurement process with a global supplier.
Chief Marketing Officer (Ex Com member)
Groupe PANZANI
janv. 2006 - déc. 2008
3 ans
Lyon Area, France
On an increasingly commoditised market: implementation of differentiating strategies for Panzani, Lustucru and Taureau Ailé brands on products, communication and innovation.
Directrice Marque et Manager Ventes
Nestle
janv. 1997 - déc. 2006
10 ans
Brand Director for Ricoré and Nesquik: - In charge of P&L levers to gain market share and improve profitability in highly competitive markets. - Renovation of positioning, price positioning, identification and launch of new targets and distribution channels. - Leading disruptive innovation projects in the individual machine market. Regional and national sales experience (Carrefour) in infant nutrition.
Formation
HEC Paris
Master in Management - Grande Ecole
1993 - 1997
5 ans
London Business School
PIM
1996 - 1996
6 mois
Licences et certifications
Behavioral Economics
Délivré le : oct. 2024