Annie Hurley

Driving brand awareness and revenue growth for ambitious technology companies in France and beyond - Built brand positioning package for Saas data startup to secure Series A funding - market intelligence, competitor analysis, messaging, investor deck, digital content - Completed Professional Coach Certification - a 4-year course condensed into 10 months

Built & rolled out marketing strategy for Euronext-listed SaaS fintech in France, Belgium, Germany, Italy, Poland, Portugal and Spain, with team of 12 marketers - Built digital marketing & growth function from scratch in line with commercial and executive leadership objectives. Rehauled CRM (Salesforce) strategy, cleaned unstructured data, built new website and launched new lead tracking and campaign analysis system. Boosted 2022 revenues by +44% vs 2021. - Led rehaul of corporate & B2B2C product positioning following strict methodology, delivering new graphic identity and new website in 18-months. - Redefined team roles and structure over 8 months to cover Partnerships, Product Marketing, Solution Consulting, Go-to-Market, Communications & PR, Content Creation, Digital Marketing, Events Marketing and Demand Generation, in line with team experience and needs.

Boosted brand awareness and lead generation for French Tech 120 data engineering platform - Led task group with sales, product and executive team members to define corporate and product positioning. Successful roll-out in Q1 2021 among employees, and externally through SEO-oriented content marketing programme. - Rationalised marketing spend to focus on digital marketing initiatives, reducing budget by 50% (H2 2020-H1 2021). - Spearheaded Series B announcement (€25M), coordinating with primary investment funds, providing +100 coverage pieces and interviews with BFM Business and Les Echos.

Drove growth in France for international consultancy dedicated to increasing awareness and client acquisition among global technology and innovation brands - Boosted offering and rehauled commercial strategy to target Chief Marketing Officers, restoring profitability in year-1 of tenure (2016). - Spearheaded a complex 6-month brand positioning project for Egis Group, a leader in engineering & infrastructure, following multiple company and brand acquisitions. Created messaging framework, creative content and marketing & communications strategy adopted by leadership team and rolled out in 2020. - Led HR, talent and team development activities for 30-strong marketing project managers, foregoing the need to hire an HR profile, with estimated savings of 70K€ / year over 5 years = 350K€ (incl. social charges).

Defining & leading a seminar on International Communications Strategies for Marketing & Communication Masters students

Launched and led France business for UK-based marketing & communications consultancy - Grew activity and client base from scratch to provide support in year-5 to 30 companies across technology and industry. - Led decision making on all aspects of company management, from client acquisition and retention to financial and legal. - Selected by holding company executive team in 2015 to spearhead merge with sister company Archetype and lead combined team of 30 marketing project managers.

Led corporate communications for international satellite communications provider to maritime and defense industries, prior to sale to Airbus Defence & Space Key achievement: Successfully rolled-out new brand in 80 countries following acquisition by private equity firm Apax Partners