Anthony Asquin
Senior B2B Growth & Product Marketing Director
Salary / Daily rate
Bordeaux, France
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
B2B Growth & Product Marketing Director with 13+ years driving demand generation and digital transformation across tech companies. Expert in marketing automation, GTM strategies, and team leadership - delivered 15K+ new contacts and 3x engagement growth. Ready to accelerate your B2B marketing performance with data-driven campaigns and strategic market positioning.
Work experience
OpenClassrooms
Nov 2022 - Present
4 years
France · Remote
B2B Growth and Product Marketing Director
Jan 2024 - Present
2 years 10 months
France · Remote
Leading the B2B and PMM team to build market and competitive analysis, drive key Product and GTM activities, as well as working with the Sales teams on Demand Generation.
Senior Demand Generation Manager
Nov 2022 - Jan 2024
1 year 3 months
France · Remote
As B2B Demand Generation Manager, I am in charge of promoting OpenClassrooms’ learning and apprenticeship solutions to businesses, with the goal in mind to generate business opportunities for our B2B Sales Team.
Associate
Time for the Planet
Apr 2022 - Present
4 years 7 months
Time for the Planet est une entreprise à mission qui souhaite rassembler 1 milliard d'euros pour déployer 100 innovations luttant contre le réchauffement climatique. Il est possible de devenir actionnaire à partir d'un euro investi. Nous sommes la dernière génération à pouvoir éviter un effondrement du climat. Agissons ensemble ! Si vous souhaitez savoir comment vous engager, c’est par ici : https://www.time-planet.com/fr
Inbound Marketing - Team Lead
Yousign
Jun 2021 - Oct 2022
1 year 5 months
France · Remote
As Inbound Marketing Team Lead for Yousign, my role is to launch demand generation initiatives, attracting the attention of prospects, demonstrating our expertise, and facilitating the understanding of our value proposition for each audience.
Head of Marketing & Sales
Ambi Labs
Sep 2020 - Jul 2021
11 months
Hong Kong
Reporting directly to Ambi Labs CEO, I am leading the Marketing & Sales department which consists of 7 persons. As part of my role, I am responsible for the following activities: • Marketing strategy and branding definition • Marketing planning and execution management • Omni-channel marketing management (incl. retailers and e-commerce) • Sales strategy (pricing, placement) and execution • Team and resource management
Schneider Electric
Sep 2011 - Oct 2020
9 years 2 months
Hong Kong
Senior Demand Generation Manager
Oct 2019 - Oct 2020
1 year 1 month
Hong Kong
Plan, create and distribute valuable and compelling Digital Demand Generation activities with priority countries to attract, acquire, and convert existing and new partners to the Schneider Electric Exchange platform through digital animation of their journey.
Marketing Automation Manager
Oct 2015 - Oct 2019
4 years 1 month
Paris, France
Digital Marketing project management: • Accelerate digital demand generation activities by deploying and running a Marketing Automation strategy and platform (Marketo) • Facilitate digital transformation by empowering online visibility of the company and its solutions with the ultimate goal of attracting new customers • Ensure customer engagement and loyalty by optimizing our interaction with them throughout all their journey touchpoints • Generate traffic, leads and orders through digital communication campaigns • Measure, analyze and optimize digital tactics in order to reach global KPIs • Budget control and cross-functional team management + Successfully managing, growing and recruiting 2 digital project managers and increasing digital performances (+15K new contacts, x3 customer engagement, +1500 AQL)
Digital Marketing Specialist
Dec 2013 - Oct 2015
1 year 11 months
Toronto, ON, Canada
Digital transformation program management: • Accelerated company’s digitization by elaborating a roadmap which includes tools and programs, and ensuring employee’s adoption • Coordinated and managed digitization projects: sales tools, partner portals and apps • Facilitated digital adoption by enhancing internal communication, organizing dedicated trainings and creating internal communities • Enriched customer experience by developing and managing DCM portals and promoting it through media campaigns such as eDM, on/offline events and online advertising
Marketing Operation Specialist
Sep 2011 - Dec 2013
2 years 4 months
Paris, France
Internal communication and marketing tool management: • Enabled sales performances by developing: apps, battle-cards and tutorial videos • Managed internal communities via intranet, expert network events, newsletters, digital newspapers (2,000+ UV/month), etc. • Stimulated sales engagement and readiness by organizing internal events, innovation challenges, salesforce trainings, seminars
Media Consultant
dentsu international
Feb 2011 - Jul 2011
6 months
Paris, France
Media strategy management of multiple clients (Cofidis, Reunica, Nintendo) • Conducted market analysis and competitive intelligence to better understand clients’ business context and challenges • Provided media strategies and recommendations for 360° campaigns • Purchased advertising spaces according to recommendations
Junior Media Planner
Havas Media Group
Sep 2009 - Mar 2010
7 months
Paris, France
Media planning management of multiple clients (Danone, Orange, Citroën) • Purchased advertising spaces according to media strategy • Analyzed results and gave recommendations for optimizing campaigns.
Art Buyer Assistant
HavasParisSeven
Mar 2009 - Jul 2009
5 months
Paris, France
Artist rights negotiation for multiple clients (Dunlopillo, RATP, Citroën) • Contacted photographer and illustrators according to the brief • Negotiated artist rights for advertising campaigns
Press Agent Assistant
MCG Communication
Nov 2008 - Mar 2009
5 months
Paris, France
- Conception et envoi de dossier de presse pour des médias spécialisés > Portefeuille clients : Vins et spiritueux divers (Bollinger, Fayat, etc)
Education
ESSEC Business School
Professional Certificate
2017 - 2017
1 month
Université Paris Nanterre
Master's degree
2012 - 2013
1 year 1 month
OMNES Education
Master's degree
2011 - 2012
1 year 1 month
Université Paris Cité
Bachelor's degree
2010 - 2011
1 year 1 month
ESP Ecole Supérieure de Publicité, Communication et Marketing
Technical Diploma
2008 - 2010
2 years 1 month
Lycée Sonia Delaunay
High School Diploma
2005 - 2008
3 years 1 month