Anthony Chevalier

Transition from External Product Design Practice to Internal Business-Strategic Approach. Strategic UX Leadership: - Co-developed the strategic vision for Opella’s 2026 multi-brand website ecosystem: reduced legacy overhead, standardized UX and accelerated production timelines. - Partnered with senior business stakeholders and internal product leadership to co-define ecosystem strategy and align execution across brand verticals (EMEA, APAC, North America). - Led design insourcing initiative: replaced external agencies for 10+ key brands (Allegra, Dulcolax, Enterogermina...), improving UX consistency and reducing production lead times by 40%. - Enabled Opella to internalize design operations and scale product delivery across markets and global, major brands. Team Management & Transformation: - Built a multidisciplinary team of 4 and led delivery through structured frameworks for UX Research, Product Design and Design System governance. Scaled practice maturity. - Fostered seamless collaboration between the internal content agency and IT department, that enabled the successful phased implementation of Design System V2 in a complex regulatory and technical context.

Led UX strategy within a wider digital and omnichannel transformation. Strategic UX Leadership & Digital Transformation: - Drove digital transformation yielding 1% increase in web business within three months through improved interfaces and user flows. - Measurable business impact: +13% increase in average basket value, -10% decrease in cart abandonment, and -20% reduction in rage clicks within 5 months. - Directed the full redesign of Celio’s e-commerce platform and contributed to unifying its architecture to enable multi-brand scalability. - Restructured key user journeys using service blueprints and data-informed UX (CX, UXR), eliminating usability as the #1 customer pain point in under two months. DesignOps & Team Leadership: - Established and led cross-functional team of 12, including a Product Owner, implementing an accessibilityfocused design system (AA compliant) generating €400K in savings. - Launched the Camaïeu e-commerce brand in just six months — leveraging the redesigned Celio platform within a shared technical and design framework. - Partnered with internal Product Owners and Tech leads to integrate UX early in delivery cycles and drive crossstream alignment.

Audited Design teams to identify improvement areas. - Proposed workflow and tooling improvements to streamline delivery and reduce friction. - Mapped existing processes, rituals, and governance structures to build a unified operations model. - Facilitated training on Design Thinking and agile methods to improve team autonomy and shared vocabulary. - Delivered recommendations to improve coordination across design, product and management layers, several adopted and used as baselines for the following quarter.

Redesigned an AI-driven B2B platform for global CPG clients, advising the Comex on UX strategy. - Initiated and facilitated foundational audit workshops and service blueprints to map legacy flows, identify systemic frictions, and align strategic vision. - Co-led the restructuring of the product with a new service blueprint, redefining functional scope and product priorities. - Acted as proxy PM on technical framing and backlog structuring; co-designed the first API architecture in collaboration with engineering leads. - Collaborated with senior QA engineers to build persona-based QA protocols and PLUX testing flows, improving coverage and product validation cycles. - Managed a hybrid team composed of five designers and one Product Owner across five countries (France, Italy, Portugal, Romania, Spain). - Embedded DesignOps practices and Lean UX across squads, structuring rituals and design system governance. - Designed and deployed an accessible, scalable design system suited to enterprise constraints and modular platform logic.

Led UX strategy and product structuring across EBP’s core portfolio and new SaaS initiative during a phase of agile transformation. - Took ownership of the UX and early product design for a new SaaS solution with a €1+M/year development budget, revealing critical business gaps through stakeholder workshops. - Initiated and facilitated business model canvas sessions to formalise the product’s economic foundation; previously undefined despite major investment. - Defined and deployed a cross-product UX roadmap, balancing improvement of legacy products (key to company profitability) and the delivery path for the new SaaS platform. - Organised and ran storymapping, value proposition and journey mapping workshops across product teams. - Conducted Design Sprints, ethnographic and secondary research to guide redesign efforts and team alignment. - Directed a cross-functional team of 8 designers and Product Owners; embedded UX rituals into agile cadences to improve delivery coherence. - Designed and implemented a scalable Atomic Design-based system (AA-compliant), reducing inconsistencies and supporting modular product evolution. - Led acculturation initiatives across design, tech, and sales, anchoring UX practice in product governance.

Led UX strategy and DesignOps framing for Orange’s AI and chatbot program, focused on scaling conversational design. - Defined and implemented a UX roadmap within an enterprise DesignOps framework, aligning conversation design with delivery teams and product governance. - Conducted a comprehensive audit of tools, practices and flows, and led change initiatives via service blueprint mapping and alignment workshops, supporting the onboarding and structuring of a growing team. - Designed and co-led a training program on effective conversational path design, enabling cross-functional teams to scale dialogue creation autonomously. - Led the conversational design strategy resulting in 149 conversational paths deployed (including 79 complex dialog-based flows), improving consistency, reusability and user resolution rates across Orange’s digital platforms. - Collaborated closely on semantic UX, journey mapping, and integration with the Orange Design System and voice interaction standards.

Design Consulting & Transformation. Automotive Sector (PSA): Redesigned the group’s used car sales platform; conducted exploratory research and led UX/UI design workshops, enabling faster vehicle listing and improved lead conversion. Financial Sector (Vermeg): Drove UX strategy as part of a broader digital transformation initiative in a historically top-down, non-agile, and non-user-centric environment. Introduced UX principles, co-design rituals and journey mapping to support cultural shift and product alignment. - Mapped and restructured the functional architecture of the company’s trading platform; redesigned key user flows and transactional screens, resolving deep UX and logic inconsistencies to align with trader workflows in a high-stakes B2B context. - Participated in the redesign of a B2B2C retirement management tool; improved user journeys, content structure and accessibility to better serve non-expert users and ensure regulatory clarity. Cultural Sector (Louvre Abu Dhabi): Facilitated a full Design Sprint to reshape the museum’s mobile app experience, resulting in higher on-site engagement and usage. Training & Facilitation: Led Design Thinking programs for clients including Ifremer and Worldline; lectured at Gobelins and Le Laptop on UX and design strategy for professionals.

Led UX and design strategy within global transformation programs, contributing directly to delivery for major clients in the banking and insurance sectors. - Directly contributed to 30+ strategic programs averaging €100 million each, partnering with EY Partners and Directors to frame strategy and design. - Worked across global accounts in Europe, Asia and North America, aligning design perspectives with business goals and transformation roadmaps. - Co-led a shift in consulting teams posture: from firm-centric positioning to a client-centered approach. - Helped define and deliver bespoke design-driven offers for key accounts, bridging service design, business framing and value articulation. - Managed and coached a multidisciplinary team of consultants (graduates from Sciences Po, ESSEC, etc.), introducing design methodologies into strategic delivery. - Oversaw knowledge management for EY France and led onboarding and knowledge-sharing initiatives across the European network (Germany, Italy, Switzerland, UK). - Led the design and deployment of an internal knowledge platform across 6+ countries, from journey mapping to adoption monitoring.

Supported the digital transition of academic content by designing specifications for interactive PDF documents tailored to faculty and student needs. Assisted the in-house studio in migrating from QuarkXPress to Adobe Suite, streamlining production workflows and improving design flexibility.

Designed and maintained data-driven reporting tools for fund-of-funds asset management, aligning financial storytelling with operational accuracy and stakeholder expectations. - Led the design of an integrated reporting solution, combining internal and client-facing insights; audited processes and mapped fund lifecycle to structure clear communication flows. - Created and managed high-fidelity visual and marketing materials under strict data integrity and compliance rules. - Acted as primary design counterpart to executive leadership (CEO, CFO, COO), contributing to high-level deliverables including Fitch and Moody’s rating presentations and board-level documentation. - Served as secretary of the employee representative committee (CE), liaising with the supervisory board and institutional partners (Française des Placements, Matmut, Lombard Odier). Actively involved in the negotiation between management and employees during the company’s liquidation following the 2008 financial crisis (Lehman Brothers).