antinea Esteban

• Brands: Accor Premium Brands – Pullman, Swissôtel, Mövenpick, Mercure • Role (position fully in English): Lead the development and execution of the global social media strategy across all relevant platforms, ensuring alignment with business objectives and each brand’s unique positioning. • Key Responsibilities: -Define and roll out the global social media editorial strategy for each brand, tailored to platform specifics and aligned with brand positioning. -Lead the editorial committee involving internal and external stakeholders; coordinate content production and publishing (art direction, content creators, community managers). -Manage and implement the editorial calendar, leveraging relevant trends and key moments. -Develop always-on content campaigns and strategic activations. -Build and oversee the content creator strategy (influencers, UGC, etc.). -Define and implement the paid social (boosting) strategy. -Establish and oversee community management guidelines. -Monitor and analyze social media performance through regular reporting and KPI tracking. -Manage and support a team of two community managers. -Develop Communication Playbooks / Guidelines for hotels.

- Stratégie création publicité Batiste - Stratégie contenu de marque Xiaomi - Stratégie de création publicité HelloAsso - Stratégie création Brand Content Square Accompagnement stratégique Squarespace, Yoplait.

Pilotage stratégie créative et vidéo pour Impact 13. Media itinérant mettant en avant les innovations positives dans nos 13 régions.

* Youtube & Branding expert As a branding and Youtube expert, my role is to help companies and agencies understand how to tell their story in the digital & video era to impact their business. Youtube & creative workshops, events, 1:1 consultations to clients and agencies ( Clients: Carambar, D'aucy, Uniqlo, Marionnaud, Jacadi, Oxybul, Jules, Belambra Clubs) * Creative Strategist: > Creative Lab co-creation and facilitation for France Mid-market clients: As a Creative Strategist ambassador within the French market, my role is to help clients facing big branding challenges re-create their creative strategy.

Develop Rad.co content through all the channels available. *Digital: - Head of E-crm : newsletter creation with the creative team. Planning gestion, follow-up and tracking of 4 emailings per week for the french, US, UK and German markets. Optimization via A/B testing and analysis of best practices. - Ometria CRM strategy implementation: repurchase strategy/ retention strategy/ non-active strategy/ reward strategy - Retargeting: hyper-personalized email campaigns with Criteo. - Website: weekly update of the homepage content / optimization of the categorization via A/B testing. - Social Media coordination. - New Social media channels development: Snapchat / Blog. * Editorial - Definition and implementation of an editorial charter and content production. * PR - PR management.

*Winner of the Summer Associate Project: creation of a PR and digital campaign for Bowlmor AMF * Market & benchmark analysis * Monitor Pepsico, BPAA, Jimmy Dean, 1-800 flowers media exposure and advise on key story, keeping the companies aware and in control of their public image. * Execute media relation functions including media competitive coverage, creating media lists, drafting press releases and pitching stories. * Develop branded social media content.

* Creative/executive briefs redaction. * Emailings and mailings production follow up (budget/ planning/creations..) in desktop and responsive. * Customer relation management, redaction of the meeting reports. * Strategic reflection: market analysis, bench-marking, concurrence analysis and trends analysis for 2 competitions. * “IT MAG BEAUTÉ”: creation follow up, shooting assistant. * Berluti online product catalog updating. * Organisation of a private event for the client.