Antoine Beliaeff

- Develop lead generation Outbound strategy and roadmaps: define KPIs, personalization projects and targeted lead generation; - Scrap, clean, enrich, format and manage the prospect databases, detecting intents , analyzing their behavior and evolution, to help the Sales team turn them into active customers - Implement roadmaps and deploy lead generation campaigns ( intents & industries based) via a defined process and global actions (Inbound, Outbound, content, events, automation and email nurturing); - Coordinate various internal and external stakeholders (Growth/sales ops, Partners, SDRs, etc.) to ensure the success of ambitious lead generation projects ( account scoring, leads recycling process, automation etc...) , in line with predefined objectives and deadlines; - Measure the performance of actions and share relevant data with the Sales team (dashboards, qualified leads, etc.), identifying the main bottlenecks in our workflows with a view to constant improvement;

- Execution and optimization of SEM, SEO, social, display, account-based marketing, and direct/cold mails campaigns. - Performance metrics analysis across all channels, production of insights to further drive conversions and generate low CPA. - Development of full lifecycle marketing strategy from awareness to retention. - Managing client's portfolio and high-level optimization strategy roadmap; Optimizing conversion rate and users journeys on eCommerce stores, A/B test, and continually measuring the performance of CTAs. - Proactively finding channels for new growth and acquisition opportunities. - Landing pages optimization (UX Design) - Client's reporting & Dashboard production

- Project management: Creation and tracking of marketing campaigns (content marketing, optimization of acquisition channels, SEO & SEA campaigns, keywords AB testing, emailing) - Web Performance and behaviors analysis (Analytics, traffic, leads & conversions optimization) - Creation of monthly KPI's reports & dashboards - Management and optimization of the e-commerce website : https://www.tim-shop.fr/ - Landing pages creation and optimization (UX Design) - Participation in the operational launch of new customers - Community management