Antoine BERTRAND

In my role as a Digital Marketing Strategist, I craft and execute innovative Inbound & Outbound marketing strategies tailored for B2B, B2B2C (SMEs, startups), and B2C (eCommerce, DNVB) clients, with a strong focus on brand visibility and lead acquisition. => Key Projects & Achievements: - Develop and manage 360° marketing strategies integrating Web, Content, SEO, Social Media, emailing and online advertising (SEA & Social Ads) - Craft content strategies aligned with conversion goals while optimizing SEO performance - Manage SEA and Social Ads campaigns across platforms including Google, Meta, LinkedIn, and Twitter, ensuring optimal performance and ROI - Design and deploy Social Media strategies (Meta, LinkedIn, Twitter, YouTube) emphasizing engagement and conversion. -Management of multidisciplinary teams (Graphic & Design, Web Development, SEO, Social Media, Copywriting) and management of operational implementation, ensuring compliance with KPIs and achievement of objectives. => Key KPIs: - 20% increase in social media engagement (LinkedIn, Twitter, Meta, YouTube) - 35% growth in organic traffic through content and SEO optimization - 40% improvement in average conversion rates for advertising campaigns

As the Head of Social Media & Content Marketing, I drive Cegid Group’s digital transformation by designing and managing comprehensive Social Media and Content Marketing strategies for Corporate departments and Business Units. My role also includes overseeing digital communication governance and content production (Web & Social Media). => Key Projects & Achievements: - Develop and manage the global Social Media strategy for Corporate departments (Finance, HR, CSR) and Business Units (Finance/Tax, Retail, SMBs, HRIS, Public) - Create and deploy Awareness and Lead Generation content strategies - Initiate Social Selling and Employee Advocacy programs aimed at empowering the Executive Committee, senior management, and sales teams - Integrate management tools like Hootsuite and Keepeek DAM to optimize content governance, management, and distribution => Key KPIs: - 50% increase in online visibility across social networks - 70% adoption of LinkedIn Sales Navigator by sales teams, improving B2B prospecting - 60% increase in content production, directly impacting traffic and engagement

As a Digital Project Manager, I lead the design and development of Olympique Lyonnais’ mobile app, aligning it with the Groupama Stadium’s digital strategy and enhancing the fan experience. I also develop B2B marketing strategies for the Groupama Stadium and support various special marketing operations (B2C & B2B). => Key Projects & Achievements: - Develop and launch an innovative mobile application, enriching the fan experience and increasing online sales (Merchandising, Ticketing) - Formulate the B2B marketing strategy for Groupama Stadium, focusing on hospitality packages and strategic partnerships - Manage Special Operations & Partnership Marketing, integrating exclusive content strategies => Key KPIs: - 35% increase in user engagement on the mobile application - 20% growth in online ticket and merchandising sales through the mobile app - 45% increase in B2B hospitality and partnership offers at Groupama Stadium through strategic recommendations