Antoine Billotte

In this position, I lead the development and implementation of direct-to-consumer (D2C) strategies and operations in various emerging markets including LATAM, India, Southeast Asia, the Middle East, South Africa, Turkey, Israel, and Ukraine. I coordinate the optimisation of sales channels and develop thorough marketing strategies to propel organisational achievements. Key Achievements: • Achieved a 107% year-over-year increase in net sales growth in 2023 and a 247% growth in new pet owners, delivering outstanding results. • Effectively launched and managed more than 18 distinct D2C models, navigating through complex market landscapes.

In this position, I oversaw omnichannel and E-Commerce strategies in 15 global markets. I led the development and implementation of a Direct-to-Consumer (D2C) strategy through collaborative efforts and rigorous testing methods. Additionally, I provided strategic guidance for digital marketing campaigns, including campaign management and detailed performance analysis. Key achievements include: • Strengthened skills in market analysis, channel optimisation, and inclusive marketing. • Drove growth and expanded new pet owner base across emerging markets.

In this capacity, I led numerous initiatives aimed at bolstering Sony Europe's strategic standing, such as enhancing both traffic and conversion rates. I devised and implemented promotional schedules, oversaw media assistance, and orchestrated marketing automation initiatives. Additionally, I supervised the online outlet store and marketplace D2C across 13 European nations. Noteworthy achievements include: • Achieved remarkable net sales double-digit growth annually and recorded positive growth profit results. • Maximised returning consumers rate from 20 to 35%, ensuring consistent profitability