Antoine Burési

Leads the global digital strategy and user experience, ensuring brand consistency, efficient local market adoption, and business performance. 🤝 Drives a complex portfolio of global projects, aligning operational teams, business units, local markets, and strategic leadership. 👥 Manages and mentors a team of 4, ensuring international coordination and digital performance monitoring. 🌍 Redesigned and deployed the navigation and 25 new product pages of the brand site across 30 countries, ensuring optimal UX and brand consistency → engagement time & clicks ×3 / basket engagement ×2.5. 💡 Defined and implemented the UX Core Model, optimizing structure and cross-platform navigation (Europe G10) → engaged sessions ×2 / low-funnel actions +20%. 📚 Created and edited over 70 user guides to facilitate localization and rollout of evolutions across user journeys and platforms. 🎨 Adapted and deployed the new brand identity across the entire digital ecosystem → 10+ platforms in 30+ countries.

Ensures and enhances the brand’s global digital presence, coordinating country teams and leading the deployment and optimization of B2C/B2B applications. 📊 Operational coordination of new and existing projects across 11 platforms — prioritizing initiatives, monitoring KPIs, and driving continuous performance optimization. 🌍 Deployment of new Configurator solutions and dealer websites across 22 countries, improving user journeys and business performance. 👥 Engagement and support of digital coordinators and local teams to ensure rapid adoption and project efficiency. 🔧 Development and optimization of lead generation forms → +20% increase in conversion rate.

Coordinates the digital presence across 8 countries and 11 platforms, optimizing B2C/B2B user journeys and supporting local teams in deploying the global digital strategy. 🔄 Supervises and coordinates local activations of multiple digital projects simultaneously. 💡 Optimizes user journeys and provides UX recommendations to local market teams. 📊 Monitors commercial and technical performance, analyzes KPIs, and delivers actionable improvement recommendations. 👥 Supports subsidiaries with CMS management, coordination of requests with central teams, and regular reporting.

Deployment and operational management of brand websites across 7 countries, applying AGILE methodology to optimize customer journeys and feature adoption. 🔧 Deployment of stock, dealer locator, and trade-in websites across multiple markets. 👥 Training and support of local teams to ensure rapid adoption of new features. 📊 Coordination with stakeholders and monitoring of performance KPIs. 🔄 Day-to-day website management — issue resolution, feature enhancements, and task prioritization (AMOA).