Antoine Cheng

Senior Product Manager — Mobile & Consumer Apps | B2B & B2C | Conversion, Retention & Growth

Salary / Daily rate

Paris, France

Freelance, open to permanent contract

Can come onsite

Skills

Product ManagementProduct OwnershipProduct ManagerScrumJiraA/B TestingAmplitudeAgile Coaching

Languages

French (Native)Chinese (Native)English (Fluent)Portuguese

About me

Intro

Experienced Senior Product Manager specializing in Mobile & Consumer Apps, B2B & B2C products, with a strong focus on Conversion, Retention, and Growth. Proven ability to drive product strategy from discovery to delivery in diverse environments, including startups and large corporations.

Links

Work experience

First Senior Product Manager (B2B)

Veesion

Mar 2025 - Present

1 year 8 months

Paris, France

– First PM hire at Veesion, an AI-powered retail security startup. Owned the full mobile product end-to-end on strategy, roadmap, discovery and delivery in a resource-constrained, early-stage environment. – Key results: – Alert engagement: Seen rate 70.5% → 83.6% / Same-hour response rate 42.4% → 54.4% – CSAT 4.37 (+9.5%) by redesigning core user flows and onboarding – Delivery cycle cut from 8-9 weeks → 3 weeks through process restructuring – Key initiatives: – Alert feed revamp, onboarding redesign, reseller persona rollout, invitation flow optimization.

Senior Product Manager (B2C)

Virtuo

May 2021 - Feb 2025

3 years 10 months

25040 Europa, Province of Brescia, Italy

– Owned the full booking and rental journey at Virtuo, a B2C car-rental app operating across 6 European countries — 100k+ monthly users, 5,100 weekly rentals. – Led the Core Experience squad (engineering, design, data) with full roadmap ownership from discovery to delivery. – Key results: – Customer service contact -42% by redesigning the end-to-end customer journey – NPS +22% through data-driven feature rollouts – Booking conversion +3.2% & ancillary revenue +15.4% by optimizing the booking funnel

Mobile Product Manager (B2B2C)

FABERNOVEL

May 2018 - Apr 2021

3 years

Paris, France

– Mobile PM at a digital product agency in Paris — shipped 4 native apps across healthcare, enterprise, and entertainment for clients including Urgo, Hermès, and CAC 40 companies. – Key projects: – Gamification / quiz app - peer-to-peer challenge platform deployable across companies and departments, with individual and team leaderboards by theme (data, culture, etc.). Core mechanic: inter-department competition loops driving recurring engagement. – Encrypted messaging app - secure B2B communication tool targeting CAC 40 enterprises, with end-to-end encryption and enterprise-grade access control. – Hermès workshop tracker - mobile app to monitor the confection of leather goods across Hermès ateliers, giving real-time visibility on craftsman workflows and production stages. – Emergency geolocation map - real-time situational awareness tool for first responders, tracking helicopters, vehicles, pedestrians and motorcycles on intervention sites during fires and accidents. – Clinical decision-support tool (Urgo) - wound-care decision tree deployed across multiple hospitals, with multi-role validation workflows and hospital-level configuration. – Stack: Agile / Scrum (PSM I certified), Figma, native iOS & Android – 50% win rate on 8 commercial proposals.

Supply Chain Consultant

Forizons - The end-to-end flow specialist

Nov 2015 - May 2018

2 years 7 months

Région de Lyon, France

– Main scope: – Delivered Power Query/BI tools, streamlining data processes over 150+ hours. – Managed €1M+ logistics tender and 25-person operations team. – Led PMO project, improving OTD from 5% to 95% for aerospace supplier. – Main Customers: Airbus / Safran / Tupperware / Decathlon / Amersport / Ford / Rolls-Royce /LSP (XPO Logistics, Ceva, Kühne + Nagel, Daher) in France, UK & USA

Junior Transport Organizer

Decathlon International

Mar 2015 - Aug 2015

6 months

– Project leader for supplier-warehouse flow innovations – In charge of invoices between warehouses and stores – In charge of a continuous improvement transportation project for global Decathlon China – Work in Chinese, English and French

Logistics assistant engineer

L'Oréal

Sep 2013 - Feb 2014

6 months

60310 Lassigny, France

– Steering of 1200 pallets of thermoformed between the suppliers, the logistics department and production – Creating a database of the blocking horizons with the 100 suppliers – Development of a VBA Excel file for the follow-up of pallets inflows with forklift operators – Inventory control via the logistics indicators (stock coverage, stock valuation, purchasers)


Education

Université de Technologie de Compiègne

Master of Engineering, Mechanical System Engineering specialized in Logistics

2012 - 2015

3 years 1 month


Licenses & certifications

Professional Scrum Product Owner 1 (PSPO1)

Issued: –

Certified by Scrum.org

Professional Scrum Master 1 (PSM 1)

Issued: –

Certified by Scrum.org

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