Antoine MONTIL

End-to-end support for E-Commerce projects, from initial strategy and conception to go-live and continuous optimization. Leading large-scale digital transformation projects (E-Commerce platforms launched from scratch, platform redesigns, CMS migrations). Defining and delivering product roadmaps aligned with business objectives. Coordinating cross-functional teams (Marketing, IT, UX/UI, Content, SEO). Designing and implementing digital content strategies and SEO optimization plans. Improving user experience and conversion rates (ContentSquare certified). Selected engagements: 🚀 Launch of a new B2C E-Commerce platform, enabling full digitalization of the ordering process. 🔄 Full CMS migration of an E-Commerce platform, resulting in improved SEO performance, User Experience and Conversion rate. 📈 Digital project selection and prioritization for a client, driving a strong ROI-focused decision-making approach. I’ve led and supported the adoption of AI-powered features within enterprise CMS environments, applying them to real E-Commerce use cases including content production, SEO optimization, and discoverability at scale. My focus has been on embedding AI into product and editorial workflows with clear governance, ensuring measurable business value and operational efficiency.

Defined functional specifications and business rules, translating business needs into scalable product solutions. Led E-Commerce platform maintenance and evolution, balancing stability, performance, and feature delivery. Coordinated production support and releases (TMA), including bug management, delivery planning, and stakeholder alignment. Served as SAP ERP Key User (E-Commerce domain), driving ERP enhancements and ensuring seamless integration with the digital platform.

Consulting Engagement – Aravati Digital Transformation toward E-Retail Consulting mission supporting Aravati in its E-Retail digital transformation, covering both strategy, delivery, and product enablement across multiple markets. Project #1 – E-Retail Kit Led E-Retail project management and deployment across multiple markets. Selected and coordinated A/B testing and UX research agencies, ensuring quality delivery and actionable insights. Deployed the solution to local markets through an internal PIM/DAM tool, enabling scalable content distribution. Drove strategic post-mortems and identified future improvement areas (new content formats, innovation opportunities, continuous optimization). Project #2 – E-Retail Survey Designed and delivered a custom data-visualization tool in collaboration with a specialized agency. Defined business and user requirements, aligning stakeholder expectations with product objectives. Authored technical and operational specifications to support development and delivery. Led the product launch, including communication assets and training of target users.

Consulting Engagement – TeamInside Supported the evolution and optimization of Lacoste’s E-Commerce platform, from delivery to performance tracking. Drove content strategy, catalog management, and e-merchandising to improve product visibility and conversion. Contributed to European assortment selection and buying decisions across key product categories. Analyzed digital performance (traffic, SEO, KPIs) to support data-driven decision-making. Supported digital campaigns execution and performance follow-up.

Brand Business Developer – Tech Industry Developed and scaled brand performance across multiple digital channels for international tech manufacturers. Owned content, catalog, pricing, and commercial strategy in collaboration with suppliers and distributors. Negotiated key commercial agreements and optimized supply chain and stock management. Produced data-driven insights to support strategic and operational decisions. Delivered marketing activations to drive sales performance within defined budgets.

Defined and implemented the marketing strategy, aligned with business and sales objectives. Led E-Commerce project management, from planning to execution. Organized and optimized the supply chain and logistics operations. Conducted panel studies (GfK) and delivered performance reporting and insights. Developed sales enablement materials (leaflets, videos, brochures). Trained sales teams and reseller networks (wholesalers). Performed market analysis and competitive intelligence. Analyzed sales performance and delivered sales forecasts to support decision-making.

Managed digital projects, from planning to execution. Organized and delivered internal and external events, ensuring smooth coordination and execution. Facilitated and hosted events, overseeing logistics and on-site operations. Supported product managers through benchmarking and pricing analysis. Planned and executed communication campaigns across digital and offline channels. Delivered operational marketing initiatives aligned with business objectives. Monitored and managed budgets to ensure cost control and ROI.