Antoine Sazio

Fractional & transition CMO, VP Marketing/Acquisition services. I partner with founders, CEOs, and leadership teams, bringing deep expertise in: • Building and leading high-performing marketing teams • Driving acquisition, activation, and retention across digital and product-led channels • Launching go-to-market strategies in both B2B and B2C SAAS, subscription and marketplace environments • Navigating complex matrix organizations and aligning cross-functional stakeholders to accelerate impact

Qonto is one of the leading fintech solutions aimed at freelancers & SMEs. • Challenged & helped define Acquisition OKRs, format them & communicate in best way internally • Reviewed & helped structure Google Ads account consolidation (Hagakure) • Reviewed & selected a Mobile Measurement Partner to launch 1st app download campaigns • Defined Special Offers experiment strategy & set up • Analysed & provided channel-by-channel recommendation aimed at improving mix • Set up declared attribution model to allow for easier offline/online campaigns comparison • Shared best practices to improve cross-functional collaboration & efficiency

Wecasa is an at-home services (massage, beauty, haircut, cleaning) marketplace live in FR and UK. Key achievements & responsibilities: • Onboarded & managed a team of 4 • Managed Performance marketing budget & campaigns • Managed TV & OOH campaign planning & optimisation • Launched UK market • Devised AB test plan for promo strategy optimisation • Led Product Growth experiment plan & execution • Led integration of Supply acquisition in Acquisition scope

Key achievements and responsibilities: • Set up EMEA marketing strategy focused on go-to-market/city launches (10 launches), demand generation and retention for JUMP e-bikes & e- scooters • Developed core messaging frameworks & positioning for Uber New Mobility marketing efforts in EMEA, brand management for the Uber JUMP brand • Devised integrated product marketing, multi-channel Brand & acquisition campaign strategy, in close collaboration with Performance marketing and local marketing teams ($8m budget) • Set the approach for cross-selling e-bikes & e-scooters (JUMP & Lime) across Uber audiences, as well as subscription packages • Commissioned & leveraged market intelligence & consumer insights as inputs into strategy • Defined NeMo EMEA marketing team roles & responsibilities, central/local and Operations/Marketing working models & cadences • Built & managed relationships with cross-functional leadership, including Operations, Product, Product Marketing, Performance marketing, Research & Insights, Comms/PR and Policy • Member of the NeMo EMEA Leadership team and EMEA Marketing Leadership team

Appear Here is the leading global marketplace for short-term retail space rentals. Named one of Wired's ‘100 Hottest Start-Ups’ and The Financial Times’ most ‘Disruptive Companies'. Key achievements and responsibilities: • Lead acquisition/retargeting budgets and strategy for all markets across SEM and Social channels • Data analysis (Google Analytics, AdWords, Facebook Ads, Optimize, BI and Product analytics tools) to improve acquisition and retention for fast growth (CTRs, CPA, CR, LTV) • Set up A/B testing strategy and frameworks for Growth • Hired and managed SEO agency to improve organic acquisition • Forecasting and modelling of demand • Set up reporting and demand dashboards (Looker) • Tracking and attribution models • Hiring and team management of 4 acquisition and CRM specialists

Azoomee is a safe, multi-content app made to inspire and empower kids. Strategic partner of the NSPCC and distributed by the O2 network. Key achievements and responsibilities: • Part of the management team, reporting to the CEO & co-founder • Defined overall, multi-channel marketing strategy • Set up acquisition & retention KPIs & campaigns, tracking needs/objectives & business reporting • Created business plan (acquisition and retention focussed) to forecast activity and track progress • Data analysis from various sources (Facebook ads, Adwords, Appsflyer, Mixpanel etc) to optimise CPA, conversion and usage • Sales training of 300+ store managers, to ensure redemption of Azoomee vouchers

Universal Music is the biggest record company to operate internationally. Its classical and jazz division is the home of legendary artists and labels such as Deutsche Grammophone, Decca, Verve, Interplay and more. Key achievements and responsibilities: • Created marketing & promotion plans for new releases and re-releases • Coordinated CD releases (scheduling, manufacturing, entering projects and products in Universal database, negotiating media partnerships, coordination with the sales force) • Briefing and supervising graphic design for album artworks • Defined TV, radio and press ad campaigns • Created sales arguments • Coordinated recording sessions (studio booking, payment of musicians and technicians, contracts) • Interacted with the promotion, business affairs, manufacturing, digital, commercial and logistic departments • Interacted with international teams to ensure smooth execution of international releases locally