Antoine Yahia Cherif
CMO | Advisor (ex-sunday) | Ultra-trail runner
Salaire / Taux journalier
Marseille, France
Freelance
Peut venir sur site
Expertises
Langues
À propos
Introduction
Hi 👋 As a full-stack marketer with 12+ years of experience in NYC and Paris, I've built brands and made businesses thrive thanks to a mix of strategic and operational mindsets. My current part-time CMO position allows me to accompany a variety of projects, cross-industries, with a focus on branding, positioning, value prop, USPs, and acquisition strategy (B2B & B2C). Come say hi!
Expérience de travail
Global Head of Marketing
sunday
janv. 2022 - mai 2023
1 an 5 mois
Paris, France
• Leading marketing efforts across 5 markets, focused on B2B2C acquisition & retention through omnichannel strategy (content, SEO, SEA, ads, online & offline events, B2B2C campaigns, trade shows, emailing...). 5,000+ restaurants signed in one year. • Hired marketing teams across 5 markets
Danone
févr. 2018 - janv. 2022
4 ans
Région de Paris, France
Global Senior Manager - Strategy & Comms
févr. 2020 - janv. 2022
2 ans
Région de Paris, France
• Led global content, advertising & communication strategy for Actimel (600M€+ in revenue) in 29 countries (EMEA+Russia+LATAM). • Turned over 12 years of consecutive decline posting double digits growth in 2020 & 2021
Innovations & Trade Activation Manager
mars 2019 - févr. 2020
1 an
New York, État de New York, États-Unis
• Led Innovations strategy for Danone Waters (Evian, Volvic, Badoit: $150M+ in revenue) in USA & Canada • Led Trade/B2B Marketing strategy for Danone Waters (Evian, Volvic, Badoit) in Retail & Away-from-Home (on-premise, travel, hospitality, food service), in US and Canada
Brand Manager Innovations
févr. 2018 - mars 2019
1 an 2 mois
New York, État de New York, États-Unis
• Led Innovations strategy for Danone Waters (Evian, Volvic, Badoit) in US & Canada
Brand Manager
Moët Hennessy
sept. 2016 - févr. 2018
1 an 6 mois
New York, État de New York, États-Unis
• Led development of B2C advertising campaigns, product launches (RED bottle, Peach nectar flavor) as well as B2B Marketing initiatives in on-premise channel - bar, restaurants, clubs - (mixology ambassadors program, field marketing tools)
Sales & Marketing Manager
Kusmi Tea
août 2014 - juil. 2016
2 ans
New York, État de New York, États-Unis
• Responsible for building Kusmi Tea & Lov Organic wholesale strategy in on-premise (café, restaurants), food service (travel, corporate cafeteria) and national accounts/retail (Whole Foods, Neiman Marcus, Bloomingdale's...)
Analyst
Accenture
sept. 2012 - août 2014
2 ans
Région de Paris, France
• Practice: Strategy • BU: Operations • Spend optimization, indirect purchasing efficiency & organizational transformation projects. Direct exposure to boards and senior management
Formation
ESCP Business School
Master in Management
2011 - 2014
3 ans 2 mois
Tecnológico de Monterrey
Marketing
2012 - 2013
1 an 2 mois
Institution Saint jean, Douai
Classe préparatoire
2009 - 2011
2 ans 2 mois
Portfolio
Re-positionnement & nouvelle plateforme de marque Payfit
Trade Marketing Metro
CMO Bodyguard.ai
Audit & roadmap marketing CERENE
