Antoinette Muller

Working closely with clients to independently develop and implement comprehensive e-commerce setups using WordPress and WooCommerce, managing projects from concept to completion. Delivering strategic planning, troubleshooting, reporting, data analytics, and SEO optimization to enhance website performance and user experience. Encouraging clients to take ownership of managing their own e-commerce platforms. Developing, training, and scripting the dialogue for a customer support chatbot to help customers self-troubleshoot Developing and implementing membership-based WordPress sites using WooCommerce, delivering tailored solutions for non-profit organizations with limited budgets. Creatively and (chaotically) navigating budget constraints to develop effective solutions without relying on costly plugins. Crafting comprehensive content and SEO strategies to drive engagement and improve site performance. Producing high-quality written content and conducting thorough keyword research to optimize content for search engines. Providing SEO training to clients and editorial teams, enhancing their understanding and implementation of best practices. Conducting SEO technical audits and providing actionable recommendations to address issues and improve site performance. Editing content to ensure accuracy, clarity, and alignment with SEO and strategic goals. Turning it off and on, a lot.

Team Expansion: Grew the team from two to a comprehensive newsroom staff, recruiting and training new team members. Workflow Optimization: Developed and implemented editorial workflows that streamlined content production, ensuring timely and high-quality outputs. Technological Integration: Introduced SEO strategies and wrote several in-house guidebooks for how to use WordPress and other digital tools to enhance operational efficiency. Content Strategy: Played a pivotal role in shaping the content strategy, focusing on engaging and relevant news coverage that resonated with the South African audience and identified "easy" and "bankable" wins that would return results week on week. Content Expansion: Oversaw several areas of content expansion, identifying growth opportunities and launching new sections to meet audience demand. Audience Growth: Contributed to significant growth in site traffic and user engagement through SEO-optimized content, taking TSA to consistently rank in the country’s top five news sites. Incentive Development: Designed and implemented incentive programs for both in-house staff and freelancers based on KPIs, enhancing motivation and productivity. Tool Development: Built an automated tool to check RSS feeds for contributors, ensuring accurate performance metrics and streamlining the process of matching targets with results. Technical Troubleshooting: Provided extensive technical troubleshooting support, resolving issues and optimizing system performance. Content Creation: Authored a substantial volume of high-quality content, contributing to the site's reputation and readership growth.

Produced award-winning long-form investigative pieces, delivering impactful journalism that upheld the highest editorial standards. Explored diverse topics with depth and rigor, enhancing the publication's reputation for in-depth reporting. Achievements: Honoured with multiple awards for outstanding journalism and storytelling. Proposed adopting ethical SEO strategies to boost readership while safeguarding journalistic integrity, demonstrating a future-focused approach to digital growth.

Source and write news stories to make them relevant to JM Respond to user queries via Twitter/email Test site for bugs/other errors Work on SEO strategy and write SEO copy, as required Write newsletter content and put together the weekly newsletter Monthly reporting for the site as well as partners General website maintenance Write and send out Press Release, source quotes from relevant people Follow up on PR queries as required - magazines/radio/etc Write briefs for new projects and brief the relevant people Do mock ups for new designs

I worked as an editorial assistant/journalist at this world-renowned company where I have various tasks and responsibilities including the running of various websites. Yes, I punt the Skysports bit because it makes me sound cool. My responsibilities included, but were not limited to: Sourcing news for articles Rewriting and writing news articles Writing feature content/generating concepts for feature articles Updating several websites via the CMS database Live text commentary and live scoring Interviews Ensuring the website runs smoothly and is constantly updated Sourcing photos for photo galleries and uploading these galleries Ideas for quizzes and writing quizzes These websites were: www.cricket365.com www.football365.co.za www.bluesqfootball.com www.golf365.com