Anu Odubanjo

- Developed a comprehensive content and brand strategy that grew FabWoman from scratch to having a monthly audience from over 80 countries and a community of over 200,000 women across all owned media platforms (Facebook, X, Instagram, LinkedIn) - Oversee the overall content strategy and end-to-end content process from ideation, and execution to distribution. - Lead people management via recruiting, onboarding, training, and retention of staff members. - Written over 500 high-quality SEO-optimized articles that ranked on Google and other search engines. - Spearheaded advertising, media, and affiliate marketing partnerships with clients like Nestle, Hayat Kimya, Unilever, FCMB, Amazon, Google, YouTube, and Diamond Bank. - Spearheaded the development, creation, and execution of a masterclass session from scratch including the collaboration proposal, session theme, content preparation, and sourcing for speakers at the AFRICANXT Conference (Formerly Social Media Week) in 2023 which had over 30 women in attendance. -Receive exclusive invitations for high-profile events from brands like Google.

-Selected among the 20 fellows out of a pool of over 2,500 applications for the prestigious MTN Media Innovation Programme (MIP), a fully funded six-month fellowship designed to enhance the skills of media and communication professionals in Nigeria. - Participated in a comprehensive coursework of over 40 topics that covered various aspects of media innovation and digital storytelling, equipping me with advanced skills relevant to the evolving media industry. - Went on a study trip to South Africa, including visits to the University of Johannesburg, South African Institute of International Affairs (SAIIA), University of Witwatersrand, MTN Group, and Mandela House, fostering international collaboration and networking opportunities with industry leaders. -Obtained a joint training from MTN and Huawei in 5G and Use Cases - Completed a capstone project at the end of the fellowship demonstrating the practical application of my learnings.

- Spearheaded the content marketing strategy for Insight7, an AI-powered customer insight startup. - Part of the team that planned, strategized and launched a product that placed 8th position on ProductHunt, a leading community-driven platform for tech founders, products, and startups. - Wrote and published SEO-optimized B2B articles on topics around product discovery.

- Created and developed content and copy (blog articles, website, newsletter, and social media captions) across the company's products, campaigns, and events. Some of the programs include Goodwill Vows, United Voices, UPG Sustainability Leadership, Learning Lab, Community Call, etc. - Spearheaded and managed the ideation, development, and execution of the #COP26 campaign, the UN's annual climate conference. Over 20 UPG community members across the company's owned media (Instagram, YouTube, X, and the community) participated in the campaign. -Collaborated with the communications team to launch the first 'Each One Bring One' Campaign in 2021 with over 200 community members participating. The 'Each One Bring One' campaign was aimed at inviting friends and family to join the UPG family. - Created over 20 blog articles on the Goodwill Vows Website and implemented a marketing strategy that increased donations by 10%. - Managed and developed content to drive community engagement e.g. Polls, Quizzes, Quotes, Fact of the Day, etc. - Managed content distribution across the company's owned media channels and external platforms e.g. Opportunity Desk, Opportunity For Africans that increased audience reach by 20% audience. - Engaged with the online community and responded to comments and requests. - Worked cross-functionally in a remote and multicultural environment. The community membership growth grew from 4000 to 6500 members by the end of my contract.

Planned and created a content calendar for beauty and health articles for publishing on the Pulse Nigeria website. Developed and wrote over 10 articles in the beauty and health niche. Conducted keyword research and deployed SEO strategies to improve organic rsearch and anking on Google.

Skills: Web Content Writing · Thought Leadership

- Headhunted by Opera News as a Content Specialist to create niche-focused content around women for its platform when it flagged off operations in Nigeria. - Wrote and published over 50 lifestyle articles on the Opera News website reaching over 20 million users worldwide. - Implemented SEO best practices and conducted keyword research, resulting in a 30% increase in organic search visibility and a significant boost in website traffic. -Promoted and distributed articles on social media channels (Facebook and X), driving engagement that led to a 25% increase in views, engagement, and shares. -Key achievement: 10 of the articles gained over 1 million impressions, 400 comments, and 700 shares within a month of publishing.

I spearheaded and implemented a six-month content marketing project for Diamond Woman, a sister brand of the defunct Diamond Bank now known as Access Bank. My responsibilities included: - Supervising the planning, strategy, and ideation of the content calendar monthly. - Managing the development and publishing of branded content for the Diamond Woman website and social media channels(Twitter and Instagram) in the form of articles, text, photos, and video. - Developing monthly reports tracking engagement and traffic on the website and social media using Google Analytics, Bing Webmaster, SEMrush, and Similar Web. - Driving client acquisition through digital channels via the website and social media. - Corresponding with internal stakeholders every week while meeting strict timelines.

Responsible for marketing company products to individual and corporate clients.