Anuja Pardeshi

- Guiding brands across various industries to craft effective social media strategies that boost visibility and foster loyal communities

Building a platform that celebrates living heritage through storytelling, culture, and experience.

Drove regional communication strategy to maximize digital & PR activations, press coverage & positive consumer engagement. • Brand Presence and Engagement Strategy: - Developed comprehensive communications strategy to enhance brand presence and engagement in Emerging markets - India, Africa, Middle East - Orchestrated integrated marketing campaigns across various touchpoints including Influencer, Events, Product Seeding, Celebrity, Press, and MACPro •Product Seeding: Collaborated with suppliers to create tailored mailers/PR boxes for key product launches and special events, ensuring high-volume seeding in target markets •Artistry Collaboration - Facilitated 1:1 in-store artistry appointments for influencers, fostering personalized brand experiences - Organized masterclasses with Artistry for Press and Pro to showcase seasonal trends and drive product trial •Ambassadors and Partnership Management: - Managed top-tier MAC ambassadors and celebrity partnerships to drive brand visibility - Spearheaded recruitment and retention initiatives for influencers, leveraging product seeding and brand experiences •Affiliate Support Developed toolkits for product launches, and shared best practices and guidelines to ensure consistent brand representation across 18 markets •Press and Influencer relations: - Organized multiple workshops and influencer events to drive brand awareness and build strong long-term relations with KOLs - Ensured press and influencer attendance at events, and secured editorial features in target markets to amplify brand messaging

• Collaborated with online brand managers across 18 EMEA affiliates for MAC Cosmetics, working in tandem with the global headquarters in New York to ensure brand alignment. • Campaign and Event Support: Provided crucial support for diverse campaigns and events, including the Love Me Lipstick launch, Black Friday Sale, Fashion Week, Holiday Collection, and more, in key EMEA markets. •Performance Monitoring and Sales Tracking: Actively monitored online performance KPIs to effectively track SKU sales and performance across various markets. • Promotional Campaign Execution and Product Activation: Ensured flawless execution of promotional campaigns and provided vital support to markets for the implementation and activation of new products • Global Coordination and Agency Briefing: Collaborated with the global team and effectively briefed agencies on the localization of digital assets related to online merchandising • Online Trend Analysis: Conducted benchmarking of online trends, including email marketing and user experience, to stay ahead of industry standards. • E-Retailer Launch Support: Supported teams in launching products for e-retailers, pure players, and third-party players across EMEA, including Nykaa India, Namshi ME, Zalando, VeePee, and more. • Customer Behavior Analysis and Collaboration: Collaborated with MAC Global Artistry to gain insights into in-store customer behavior in various markets, contributing to the development of a unified brand strategy. • Exclusive Kit and Collaboration Identification: Analyzed and identified exclusive kit and collaboration opportunities for e-retailers throughout EMEA, enhancing brand partnerships and opportunities. Developed skills in the following platforms: • Google Analytics • Business Intelligence (BI) • Jira • Alfresco • BOX and Adobe Experience Manager (DAM) • Social Bakers

• End-to-End Management of HBO India Business: Oversaw the comprehensive business for Turner International, taking responsibility for designing social media strategies and executing multiple online campaigns. • Client Relations and Brand Restructuring: Cultivated and maintained robust client relationships to align the brand's vision with strategic initiatives, facilitating a successful brand identity restructure • Leadership in Award-Winning Campaign: Led a multi-award-winning campaign for HBO India, showcasing exceptional leadership and creative prowess • Market Research-Driven Campaign Success: Utilized in-depth market research and competitor analysis to visualize and create highly successful campaigns that resonated with the target audience • Cross-Functional Collaboration and Communication: Collaborated with various internal stakeholders, including the Media, Design, Web SEO/SEM, and Finance teams, ensuring seamless communication with the client and cohesive project execution. • Metrics Measurement and Strategic Analysis: Analyzed campaign metrics in detail, producing comprehensive reports and recommending effective solutions to drive key business objectives while maintaining a high standard of creativity • Content Operations Management: Effectively managed content operations across social media platforms, websites, and digital innovations, proactively identifying and resolving issues to minimize adverse impacts Developed a versatile skill set encompassing planning, content management, online presence management, media planning, and proficiency in various social media analytics tools. Awards : * Best Use of Branded Content on Mobile - Content Marketing Awards, ASIA 2018 * Most Integrated Marketing Campaign - Promax ASIA 2017 * Best Content Marketing on Social Media Platform category - Indian Content Marketing Awards 2018 * Best Mobile Marketing Case Study - Lighthouse Insights' Digital Marketing Awards 2018

• Team Leadership and Coordination: Managed a team of 24 in collaboration with the Field Marketing Specialist and acted as a liaison between the two to ensure seamless coordination • Mentoring and On-Field Activity Oversight: Provided training and supervision to junior team members, overseeing all on-field activities related to product sampling • Direct Consumer Interaction for Brand Awareness: Personally engaged with over 200 consumers (potential consumers) daily, driving brand awareness at the grassroots level through direct interactions • Event Management: Played a significant role in supporting more than 30 cultural and sports events across the city, contributing to the brand's presence in diverse settings • Contact Database Development: Spearheaded the creation of a comprehensive database, amassing over 250 contacts from corporates, universities, media houses, and associations. • Marketing Strategy Formulation: Identified the functional and image consumption preferences of the youth demographic, developing effective marketing strategies to align the product's functionality with consumer needs • Monthly Target Meetings and Team Coordination: Orchestrated meetings to discuss monthly targets and achievements, meticulously scheduling daily shifts and team activities to optimize productivity • Consumer Data Management: Established and managed monthly consumer data collection dashboards, facilitating data-driven decision-making and consumer insights • Sales Drive Participation and Staff Training: Actively supported internal teams by participating in Sales Drives conducted nationwide and delivering training to bar staff • Contributed to the development and roll-out of Red Bull projects such as: ❖ Back to School campaign ❖ Red Bull Tour Bus ❖ Red Bull Street Style ❖ Red Bull Indus Trail