Anumeha Gupta

Led end-to-end product design for the PACE website and LMS, using usability testing insights to redesign key flows and increase mobile traffic and overall engagement by 15%. Simplified course access by implementing single sign-on, redirect messaging, and removing redundant email verification, reducing drop-offs and speeding enrollment. Established a clear course catalog and clarified lesson-level instructions to help learners find relevant courses and improve course starts. Redesigned the lesson-completion flow by removing friction points and adding end-of-lesson navigation pop-ups, improving progression and reducing user confusion. Planned and ran structured usability tests (tasks, scripts, analysis), converting findings into prioritised UX improvements that boosted learner satisfaction. Designed the LMS UI and a reusable base course theme, then evolved this into a unified design system with marketing and product teams to ensure brand consistency and efficient handoff. Integrated gamification patterns (progress indicators, milestones, rewards) into the platform, contributing to a 24% increase in user retention. Crafted a persona-driven Journals Archive interface and advanced search experience, improving discoverability and reducing search time by 25-30%.

Led product design for a commercial management dashboard, defining information architecture, interaction patterns, and visual hierarchy to surface revenue, pipeline, and project health in real time. Translated complex financial and operational data into intuitive views through stakeholder collaboration, increasing engagement and lowering bounce rates across internal tools. Mapped user journeys for project managers, commercial teams, and leadership, redesigning forecasting, invoicing, and status flows to reduce project timelines by 18% and cut new-user training time. Conducted product discovery through workshops, stakeholder interviews, and heuristic evaluations, identifying ten critical usability gaps and producing UX changes that reduced operating costs by 29%. Built interactive prototypes for dashboards and reports, validated concepts with iterative testing, and fed results into subsequent releases. Defined and documented a reusable component library for internal dashboards to ensure visual consistency and speed up delivery of new features. Launched an integrated client feedback and insights dashboard, improving client satisfaction scores by 30% and supporting over $2M in new contract wins.

I implemented SEO optimization strategies, including responsive design and accessibility, across three e-commerce websites such as Percipience Labs, leading to a 30% increase in organic traffic and improved search rankings. By leading iterative design sprints and collaborating with marketing teams, I optimized the websites of thinkgestalt.tech, thinkgestalt.design, and Big Push Marketing, enhancing the online customer journey and driving a 10% sales increase in the first quarter. Additionally, I researched UI patterns and applied Adobe Target A/B testing to redesign the login page of Arora Health, achieving a 37% boost in successful logins while creating engaging graphical content that clearly conveyed the company’s goals.

Implemented SEO and accessibility improvements across three e-commerce sites, increasing organic traffic by 46%. Ran design sprints with marketing to optimise company websites, driving a 10% increase in sales within the quarter. Executed UI research and A/B testing via Adobe Target to optimise Arora Health’s login page, increasing successful logins by 37%. Produced graphical content aligned to business goals, enhancing user interaction and brand clarity.

Conceptualised and executed brand identities for Annie Beans and ThreadsbyJO, including logos, typography, packaging, social graphics, and web UI, increasing brand recognition by 28%. Collaborated with developers to create wireframes and prototypes for ThreadsbyJO, reducing development time by 20%. Produced animated social graphics that boosted shares and drove a 15% rise in social traffic.

Designed infographics, social media graphics, and banners for marketing campaigns, raising click-through rates by 14%. Produced trend-led digital media using Adobe Creative Suite, increasing engagement and CTR. Applied color-theory-led visuals that increased social shares and improved engagement metrics.