Anupam Sharma

Events Coordination and Management - Design Miami x Art Basel - Hangar Y

● Set up Meta and Google Ads campaigns with tailored audiences and conversion tracking. ● Monitored campaign performance via Meta and Google Ads, adjusting based on ROAS and CPA. ● Managed budgets across Paid Social and Search to maintain delivery and efficiency. ● Achieved almost 3x ROAS on Instagram; cut Paid Search CPC by almost 30%, after improving Ad quality score and optimising landing pages. ● Analysed campaign and website data using Google Analytics and Meta Ads, leading to a 22% increase in conversion

• Optimised average click-through rate (CTR) increase for several campaigns across France, Germany and Spain by improving ad copy and targeting. • Managed campaigns and operational channels by using different tools like Google Ads, Microsoft Ads, Google Analytics, Cluvio and Tableau. • Optimized user acquisition, activation, reactivation, and re-engagement through App Campaigns (UAC), increasing user conversions while reducing cost per acquisition (CPA) for the black friday campaign. • Responsible for creating performance marketing search, display and video campaigns for black Friday. • Increased paid search traffic for cashback campaigns implementing targeted long-tail keywords. • Analysed and reported company's position every 2 weeks for desktop and mobile cashback campaigns across all 4 accounts against the competitors using Auction Insights reports. • Performed search term reports to add potential KWs across all accounts and campaigns to add in the respective Ad groups to boost paid search performance every 2 weeks.

• Assisted in building a comprehensive competition analysis project for Garnier Emerging Skincare, examining market competitors and deep diving into 8 key countries across 4 Emerging zones. • Collaborated with cross-functional teams across 3 continents to identify and prioritize key product features, resulting in a 40% reduction in time for upper management to market for a new product. • Successfully launched a new product line that exceeded sales targets by 20% within the 4th quarter. • Conducted extensive customer research and feedback analysis through testing, resulting in a product redesign of Cor-Intensa that improved customer satisfaction scores by 25%. • Successfully managed a product portfolio, analysing sales trends and market data to identify product gaps and opportunities, resulting in a 14% contribution to growth. • Monitored growth KPIs such as market share, growth %, etc. to make informed decisions.

• Improved Company’s Social reach and growth by 200% on Instagram and 300% on LinkedIn. • Achieved a 20% increase in CTR through targeted email campaigns and personalized messaging. • Assisted in collaborating with 12 firms aligned with company’s service needs. • Researched keywords to identify opportunities for ad targeting and optimization. • Managed tasks and schedules, as well as creating and following the strategic timelines on JIRA.

• In-charge of overseeing and supervising a team of 6 English speaking employees (Indian) at a cleaning firm based in Paris in their On-site work • Stock and inventory management • Generated new revenue streams by recommending additional services to the client • Improved efficiency and effectiveness leading to a reduction of On-site costs

• Co-founded a nutrition-based consultancy firm. • Acquired 37 clients with the team of other 2 founders within 9 months of starting the firm. • Developed & optimized business through collaboration 5 regional fitness firms. • Planned and implemented the firm’s development and growth strategies. • Developed customer relations.