
Anusha Khan
Catalog Content Executive
Salary / Daily rate
Sheffield, UK
Freelance
Can come onsite
Skills
Languages
About me
Intro
Data analyst with Master's in Computing, specializing in SQL, Python, and Excel for content optimization and marketing analytics. Proven track record: increased product visibility by 60%, improved conversion rates on 500+ products, and boosted sales by 30% through data-driven strategies. Ready to transform your data into actionable insights and measurable growth.
Work experience
Tech Service Guide
BT Group
Jul 2024 - Present
2 years 4 months
Doncaster, UK
Gap year
Career Break
Jan 2023 - Jan 2024
1 year 1 month
Sheffield, UK
I took a gap year to focus on my full-time education. I was pursuing a master’s degree at Sheffield Hallam University in England.
Catalog Content Executive
Daraz
Jan 2022 - Oct 2022
10 months
Karachi, Karachi City, Sindh, Pakistan
• Daraz equipped me with a robust foundation in data analysis, content optimization, and customer engagement strategies. • Increased assortment quality by 20% through effective product categorization and filtering. • Improved content quality by identifying and correcting errors in 500+ product descriptions. • Boosted image quality by implementing a new image standard that resulted in a 15% increase in click-through rate. • Successfully updated 1000+ product listings across multiple marketplaces within a tight deadline. • Improved product descriptions for key sellers, resulting in a 10% increase in sales within the first month. • Enhanced search-ability of product listings by optimizing product titles and keywords, resulting in a 25% increase in product views. • Developed and implemented a content strategy that resulted in a 20% increase in product views • Proficiently managed extensive datasets, often exceeding 100,000 entries, utilizing advanced Excel functions to delete duplicates, cross-reference online product links and SKUs, and seamlessly replace outdated links with updated image URLs, ensuring accurate alignment between products and images.
Digital Marketing Executive
Sana Traders
Jun 2021 - Dec 2021
7 months
Karachi, Karachi City, Sindh, Pakistan
• Increased 60% product visibility by optimizing product titles, descriptions, and keywords. • Improved conversion rates by adding high-quality images and detailed product specifications on 500+ products. • Produced high-quality product videos that resulted in a 30% increase in sales. • Designed visually appealing banners that effectively showcased the brand and its products
Intern quality control analyst
Daraz
Nov 2019 - Jan 2020
3 months
Skills: Microsoft Word · Statistical Data Analysis · Communication · Attention to Detail
Internship
State Bank of Pakistan (SBP)
Jun 2018 - Aug 2018
3 months
Skills: Communication · Attention to Detail
Education
Sheffield Hallam University
Postgraduate Degree
2023 - 2024
1 year 1 month
Institute of Business Management
Bachelor's degree
2016 - 2020
4 years 1 month
Institute of Business Management
Computer Science