Anxo Cereijo Roibas

Lead user researcher for GOV.UK Coronavirus (COVID-19) Dashboard. Responsible for engagement with the main dashboard audiences (the general public and professional data users such as journalists, politicians, PH data analysts at national and LA level, statisticians, HR managers, etc) as well as to gather users needs through qualitative and quantitative methods. The objective is to work with the multi-disciplinary team (particularly designers, data scientists and developers), to improve the dashboard over time, and ultimately increasing user satisfaction and trust.

Lead User Researcher at the Joint Air Quality Unit Clean Air Zones Service (JAQU-CAZ)

Work with the National Retraining Scheme Service (NRS) in order to better understand users' needs, feelings and expectations for Get Help to Retrain (private Beta). This work has a special focus on behavioural analysis and persuasive design to identify users’ barriers and overcome them.

Discovery research to identify Omnichannel Marketing requirements for International Trade and Foreign Direct Investments (FDI) Stakeholders: DIT Digital, Communications & Marketing in HQ, UK Regions and UK Trade Missions around the World Outputs: Personas, User Stories, User Journey maps and gap analysis

Senior User researcher at the Care Quality Commission (CQC)

Research planning Working with complex stakeholders Workshops to create a strategic roadmap Generative, descriptive and evaluative research across the UK Data analysis and synthesis for meaningful insights in compliance with GDPR Implementation of user centric design principles and processes according to the Government Digital Services guidelines

Senior User researcher at the Home Office

• UX Research Lead for some of the major government interactive services public and internal facing. These projects were running with agile methodologies • Creation of user Personas, field research across the UK • Prototype development (Axure, Ommigrafkle) • Management of complex and multiple stakeholders (e.g. Tribunals, HMRC, etc…), • Implementation of user centric design principles and processes on the key Government Digital Services (GDS) • Design for inclusion, • Creation of synergies with other gov.co projects, ensure adherence to the gov.uk brand.

Supporting a user centered design process on the improvement of the current service and the implementation of the new groundbreaking vision for YouView TV in alignment with its partners' goals (BBC, iTV, Channel 4, Five, BT, Arquiva and TalkTalk).

Implementation of user centered design principles and processes on some of the key GDS.

Head of the User Research in the Marketing - User Research Department

Consultancy for companies and public bodies such as the Arts & Humanities Research Council and the European Commission.

I've organised workshops and participatory design to create improved interaction models, new features and future product concepts around connected TV. I've created Personas and conducted usability testing (and benchmarking) from the initial concepts to the Friends & family trials as well as reported the findings and design actions to the internal teams and the stakeholders (BBC, iTV, Channel 4, Five, BT, Arquiva and TalkTalk). I've also organised accessibility user research and design recommendations following the BBC Trust requirements.

Theme Issue on Human Computer Interaction in Space, Personal and Ubiquitous Computing Journal Anxo Cereijo Roibas and Jeffrey McCandless (Eds.) http://link.springer.com/journal/779/15/5/page/1 Mobile TV: Customizing Content and Experience Aaron Marcus, Anxo Cereijo Roibás and Riccardo Sala (Eds.) http://www.springer.com/computer/information+systems+and+applications/book/978-1-84882-700-4 Engaging Developing Markets Anxo Cereijo Roibás, Mark Vanderbeeken, Neil Clavin and Jan-Christoph Zoels http://www.bcs-hci.org.uk/files/usermedia/file/interfaces_69on/interfaces81.pdf Design for Sport Anxo Cereijo Roibás, Emmanual Stamatakis and Ken Black http://www.ashgate.com/isbn/9780566088599

UX research & design consultant.

 Overview across all user experience research projects, alignment with other internal research groups, identification of synergies with external institutions and development of a partnerships plan.  Coordination of the conceptual experience architecture around the new proposition since the early conceptual stages and envisioning gaps and new opportunities in breakthrough territories in Europe and Emerging Markets. Budget control and creation of the short and long term research plan to support the design of future services in Europe and Emerging Countries.  Management of virtual research networks in dynamic environments (changing objectives, budget, resources, stakeholders, etc).  Identification of qual & quant research needs with the User Experience Concept & Visual Design teams, the Marketing Planning & Proposition Development team, Product Managers, Brand and the Operating Companies.  Maximizing the value of research by building on past and current projects, creating partnerships, embedding relevant users’ insights into to the business, actioning of the findings and identifying IP opportunities.  Catalysis of the experience research debate & processes across projects  Reach of consensual agreement with stakeholders on prioritization of breakthrough topics and resources for project execution, supervision, feedback and monitoring of progress.  Development of experimental and efficient user centric tools that create value from the involvement of users (including progressives and BOP in Emerging Markets) in real contexts and innovative insights delivery methods as well as communicate to the business practices and significance of user centricity. Communicating externally best excellence of the user experience activities in the company.  Creation of User Experience Personas to support user centric practice across user experience design and to familiarize employees with the company’s Consumer and Business segments.  Internships management.