Anya Chalova

[Top-3 Telecom services provider in CIS, part of VEON Group] ► Led a company-wide customer experience enhancement project aimed at improving NPS across product streams by gathering insights on customer roles, pain points and experiences: - Coordinated 20 stakeholders, incl. a research agency, CX and research teams, managers and C-level executives, preparing reports to ensure alignment and buy-in - Led client group sampling and developed differentiated client personas for interviews, forming the basis for creating CJMs - Formulated hypotheses on client pain points and tested them with quantitative methods - Facilitated sessions with the agency and product teams, brainstorming 100+ product enhancement ideas to further test and implement ► Led a large-scale project across 43 branches, resolving issues and ensuring streamlined reporting: - Created a complex dashboard in collaboration with cross-functional teams (Finance,Marketing, IT, B2B, CX, Sales) to align metrics and uncover interdependencies - Organized regular performance reviews in regional branches, reducing churn by 5-10 pp ► Created a comprehensive dashboard to monitor the conversion of new LTE network construction into new users, consolidating and interpreting data from Finance, CX, Construction, Sales and Marketing departments ► Prepared quarterly market trend analysis and comparative analytics on the company’s and competitors’ revenue and subscriptions base dynamics, covering metrics such as retention, churn rate, LTV and NPS, researching both open and internal sources ► Supported product teams by creating metrics trees, unit economics calculations for various products (OTT/Paid TV, SmartHome, Cloud) and handling other ad-hoc analyses ► Provided analytical support on key initiatives for the CEO and VEON HQ Office ► Assessed NPV of revenue-boosting initiatives, potential partnerships and new product launches

[E-commerce startup – online store of women apparel] 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: ► Increased store revenue x5 by initiating customer research, aligning product features and marketing campaigns with a new vision and launching alternative sales channels ► Launched a website by coordinating a freelance web designer and a team of content creators ► Raised key products to the top-10 in Wildberries (Top-1 CIS marketplace) category listings with a limited marketing budget by optimizing product card descriptions and leveraging algorithms ► Designed and implemented a marketing strategy, including SMM campaigns on Instagram/Facebook and influencer engagement

PFL Advisors / ROSTEC [Biggest state-owned Enterprise “Russian Technologies”] ► Developed strategy for the General Machinery & Chemistry division, identifying growth opportunities for 10+ markets and creating strategic initiatives with feasibility assessment via cost engineering and capability reviews ► Formulated marketing and distribution strategy for Russia’s largest producer of refrigeration equipment ► Conceptualized and designed an implementation roadmap for a regional industrial park ► Prepared an interactive presentation of the most innovative products for a major exhibition

[Top-1 Russian apparel marketplace] ► Optimized and automated internal business services (corporate mobile, postage, taxi, business travel), reducing costs by over 25% ► Launched a self-service platform for internal requests, decreasing in-person requests from employees to 5-10%

► Sales strategy for 5 years: Made a global jet fuel market research, incl. visualization of target airports supply chains ► Retail strategy for Top-3 Retail bank in Kazakhstan: Contributed to consumer needs research and analysis ► M&A deal in Consumer goods: Researched and analyzed the Russian shoe market ► Mechanical engineering: Engaged in in-depth research and examination of foundry engineering of the factory

[CIS EdTech & HR agency] ► Managed Online Presence: oversaw website administration and social network management ► Client Relations and Marketing: coordinated marketing campaigns and maintained relationships with 7+ key clients ► Event Coordination: organized 2 federal-level business case championships (2,000+ participants each) and 4 regional events across Russia and Kazakhstan