Ahmed Ouarzane

Consulting mission within Chanel's Digital Europe Team, specializing in Client Data. Utilizing technical skills and creative insights for meaningful narratives, empowering CRM leaders and Top Management. - Data Visualization: Expert in crafting visuals with PowerBI for actionable insights. - Query Language: Proficient in DAX and SQL for precise data extraction. - UX Design: Adept at user-centric interfaces in Figma for enhanced accessibility. - Data Storytelling: Skillful in translating complex data into clear, persuasive stories. - Data Analysis: Experience in in-depth analysis, uncovering trends and actionable insights. - Scrum Project Management: Jira / Azure DevOps /Monday.com for streamlined agile project management

Consulting mission within the E-commerce & Media Central Team, as part of the Loyalty & Partnerships Direction. Support Digital Acquisition, Media data & dashboarding activities : - Participate to the elaboration of our Digital Acquisition & Media data strategy. - Ensure roadmap delivery by supporting data collection & data transformation projects. - Ensure data quality & accurate lever categorization by maintaining internal reference tables. - Support dashboarding activities by maintaining and updating existing dashboards in Tableau. - Ensure integration of new brands in our data & dashboarding ecosystem. Enhance Digital Acquisition & Media tracking and measurement capabilities : - Participate to the elaboration of the new Digital Acquisition & Media tracking strategy. - Prepare tracking guidelines to ensure tracking consistency & accuracy across all digital levers. - Coordinate the implementation of new ways of tracking (server-side, conversion API). - Support & coordinate the development of APP tracking capabilities. - Manage and maintain our external attribution solution. - Facilitate tracking by developing and maintaining our internal URL builder. - Provide tracking support to E-commerce & Media central and regional teams. - Follow and share updates on GDPR & e-privacy in collaboration with our DPO.

Consulting mission within the Watches & Fine Jewelry division. - Data quality assessment & recommendations. - Global audit of all data sources. - Creation of data collection templates for hubs. - Process documentation.

Digital & Web Analytics Consultant for the account Nissan Europe. (24 countries) - Analysis of marketing, media and digital performance using analytical tools (such as Adobe analytics). - Measure performance via KPI definition, creation of reports, following the implementation of tracking. - Elaboration of recommendations to optimize digital performance for the client. - Identify new digital trends and transform them into recommendations for the client. - Work and coordinate projects with the European office as well as different creative and media agencies.

Ogury is the mobile data platform that provides the most comprehensive view of mobile user behaviour. - Oversees pre and post-sale campaign management on Salesforce. - Cultivate relationships with agencies and direct clients across the mobile advertising industry. - Monitor traffic trends, pitch campaign upsells, and recommend campaign optimization. - Outline and identify business needs, objectives, and anticipate campaign performance. - Understand the ad tech space and how Ogury fits within it.