Apolline Sentucq

UX/UI, Branding & Webflow / Shopify expert

Salary / Daily rate

Paris, France

Freelance

Can come onsite

Skills

UX Product DesignBranding StrategyWebflowShopifyE-commerce WebsitesAirtableWebsitesNotionUser ResearchUI Product Design

Languages

EnglishChineseSpanishPortuguese

About me

Intro

Passionnée par l'univers de la tech je suis peux déployer une application de A à Z de la définition de la direction artistique (Brand) à la conception des maquettes (UX) jusqu'à leur intégration. J'ai développé une expertise dans des outils NoCode front-end comme Webflow et Shopify ainsi que dans des outils NoCode Back-end comme Airtable, Softr et HubSpot.

Links

Work experience

Brand Designer & NoCode Teacher

ESD - École Supérieure du Digital

Oct 2022 - Present

4 years 1 month

Bordeaux, France

Co-founder & President

La Nouvelle Vague (2.0)

May 2022 - Present

4 years 6 months

Bordeaux, France

• 1st European Bootcamp for women entrepreneurs • Brand, Design & NoCode Studio • Legal Advisory Clients : Ott Design, Twyce, Sight Consulting, Alexa Finance, Optima Santé Solutions, Upja

Co-founder & Chief Product Officer

Turnk

Apr 2020 - Aug 2022

2 years 5 months

Bordeaux, France

Product designer & builder of NoCode solutions: • Understanding • Product design • Integration (expert in Webflow, HubSpot, Airtable, Shopify, Sendgrid) • Test & debug • Release • Training & Support Clients: Hectar, Masteos, Komin.io, Cy-Clope, Firmin-Traiteur, Épi Baie de Pampelonne, ITIC Paris.

Product Designer

Nestlé

Mar 2020 - Jan 2021

11 months

Product Designer

Brigad ⚡️

Mar 2019 - Apr 2020

1 year 2 months

Région de Paris, France

Product Management: • Managed entirely new CRM integration and data migration, • Created workflows to automate companies’, contacts’ and deals’ stages according to selling processes, • Defined Sales processes with Sales & Account teams, • Benchmarked CRM SaaS solutions, • Worked with finance team to integrate debt recovering tool. Product Design: • Simplified mission creation funnel to allow companies to post more requests in less time, • Designed the whole new company mobile app., • Improved referral funnels (freelancer to freelancer and freelancer to company), • Prototyped Press & Articles public pages, • Defined new UI of Brigad.

Product Manager

YOSS

Oct 2017 - Mar 2019

1 year 6 months

Région de Paris, France

• Designed wireframes of both B2B and B2C funnels • Specified epics and users stories to tech team according to Scrum methodology • Managed freelance / client focus groups • Analyzed data to provide relevant insight to build a better user experience / user interface • Defined / prioritized bugs, new features and requirements • Improved relationship between Tech, Sales & Marketing based on smart product integration

Product Manager

Save.co

Dec 2015 - Mar 2017

1 year 4 months

Région de Paris, France

Product • Designed wireframes and mockups of our tutorial platform • Specified epics and users stories of our stock control tool directly with the tech team (Scrum methodology) • Managed competitors / clients' interviews (up to 50 qualitative feedbacks) • Analyzed data to provide relevant catalog & user experience on our store platform • Defined / prioritized bugs, new features and requirements Project • Monitored business controlling and data visualization of ‘missing’ and ‘defective’ smartphones parts • Launched MacBook, Nintendo, and Apple Watch repairs to catalog • Created dashboards focused on turnover / purchases / gross margin • Purchased / tested new devices' spare parts • Managed a technical laptop specialist • Monitored the new devices customer service

Sales Manager

Synchrone Fr

May 2014 - Jul 2015

1 year 3 months

Région de Paris, France

• Development of New Customer Portfolios (AXA France, Exane, CNP, BNP, AON) • Management of the business strategy for each account • Negotiations with the IT procurement services • Consultants recruitments (Project managers, developers, lead dev. etc.) • Management of consultants on mission • Objectives achieved: 1 account opening in 6 months / 12 signed contracts • Turnover: + € 778 300 • Recruitments: + 9 consultants hired Environment: Genesys ; Projets CTI/SVI ; Java/J2EE/Swing, .NET/C#, Scala ; Service Delivery Management

Founder

Balade Bassin

Jan 2012 - Sep 2014

2 years 9 months

33120 Arcachon, France

Project: • Managed three business guys • Oversaw boat rental logistics • Run the accounts of AM Yachts company Product: • Environmental study • UI / UX Design • WordPress website

Junior Consultant (intern)

Ebiquity plc

Feb 2014 - May 2014

4 months

Région de Paris, France

• Supported and monitored clients’ advertising campaigns (TV, Web, Display, Press & Radio) • Performed competitive intelligence and benchmarks • Monitored and audited clients’ media performance: analysis & processing of data, drawing conclusions and recommendations presented to customers and marketing directions

Bank & Insurance Methodologist (intern)

Banque de France

Apr 2013 - Aug 2013

5 months

Paris, France

• Participated in the updating of the ACPR financial regulation methodologies about CRD IV & Bâle III • Performed a study about the ACPR members’ needs in terms of methodological tools: conception and circulation of a questionnaire to all members, exploitation of the results, written synthesis

Junior Auditor (intern)

EY

Sep 2012 - Mar 2013

7 months

• Worked on the review of significant processes: Purchases, Sales, Stocks, Cash of companies from different industries (Baron de Rothschild, Orange, Fonroche, CDiscount) • Checked the level of internal control by implementing walkthrough tests, tests of transactions and control • Controlled the existence and the completeness of companies’ stocks during inventories • Performed some tests on significant accounts

Head of Business Plan division

ACCEDE Provence Entrepreneurs

Apr 2011 - Jun 2012

1 year 3 months

Région de Marseille, France

• Managed a team of fifteen students responsible for making Business Plans, environmental research, market analysis for SME and entrepreneurs • Managed the workshop «How to achieve its Business Plan?» led by Ernst & Young

Financial Analyst (intern)

Banque de France

Jul 2011 - Aug 2011

2 months

Région de Paris, France

Performed financial analysis and rating of companies from various sectors: luxury jewelery, restoration, hotel and architecture


Education

The Design Crew

Product Designer, Product Design

2018 - 2018

1 year

Le Wagon

Fullstack Developer, Web Development

2017 - 2017

1 year

Join Lion

Track Operational

2016 - 2016

1 year

KEDGE Business School

Master's degree, Finance / Strategy

2014 - 2014

1 year

Grade: A+

ISCTE - Instituto Universitário de Lisboa

Master 2 (M2), Marketing international / Entrepreneuriat

2013 - 2014

2 years

Grade: B+

KEDGE Business School

Classes préparatoires aux grandes écoles (CPGE), Finance, général

2010 - 2014

3 years 10 months

Grade: A+

Skills: Stratégie d’entreprise · Stratégie IT · Finance d’entreprise · Stratégie marketing

KEDGE Business School

Master's degree, Audit / Expertise

2010 - 2012

3 years

Grade: B+

Intégrale

Classes Préparatoires HEC, Économie

2009 - 2010

2 years

Alexandre Dumas

Classes Préparatoires HEC, Économie

2007 - 2009

3 years

Sainte-Marie Grand Lebrun

Baccalauréat

1995 - 2007

13 years


Licenses & certifications

Figma

Issued: May 2025

Certified by Figma

Airtable

Issued: May 2025

Certified by Airtable

Webflow Certification exam, CMS Level 1 (beta)

Issued: Apr 2022

Certified by Webflow

Webflow Certification exam, Layout Level 2 (beta)

Issued: Apr 2022

Certified by Webflow

Webflow Certification exam, Layout Level 1 (beta)

Issued: Apr 2022

Certified by Webflow

Portfolio

Brand & Web Porfolio

Hectar

Ott Design

Twyce

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