Araujo Mélanie
Head of Communication
Salary / Daily rate
Barcelona, Spain
Mobility: Paris
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Seasoned Communications and Brand Leader with 10+ years of experience driving strategic marketing initiatives across diverse industries. Proven track record of managing comprehensive communications strategies, from digital campaigns and brand development to events and press relations with measurable results. Expertise in creating cohesive brand identities while building engaged communities that deliver business growth and enhanced customer experiences.
Work experience
Head of Communication
Popcarte
Jul 2024 - Jul 2025
1 year 1 month
Barcelona, Spain
- Communication & branding strategy (tone of voice, brand signature) - Social media: Instagram, TikTok, and LinkedIn - Influence: development and management of influencer collaborations - Partnerships: negotiation and implementation of collaborations with affinity brands (co-creation, digital visibility exchange, contests, etc.)
Head of Brand
Foodles
Nov 2021 - Aug 2024
2 years 10 months
Paris, France
Guarantee of the brand image and animation of our user community (B2C) through defining strategic orientations and implementing the brand platform - Management of the Brand team - Operational communications: print and web content, on-site events, etc… - Digital Communication: CRM (push, email, in-app campaigns...) - Partnerships with food and lifestyle brands - Design & Merchandising: definition of the Foodles marketing concept - Events: B2B trade shows, afterworks, etc. - Budget follow-up
Communication Manager
SFERIS
Nov 2021 - Dec 2022
1 year 2 months
Paris, France
- Brand platform: communication strategy, graphic and editorial redesign - Digital: Website (editorial, website redesign, CMS admin) and social networks (Facebook, LinkedIn) - External communication: events, trade shows and press relations, B2B content (brochures and sales presentations, goodies, business videos, etc.) _ HR Communication: communication on social medias and job boards (LinkedIn, W2TJ) - Internal communication: internal TV, intranet, newsletters, team-buildings, webinars, etc. - Budget follow up : 250k
Marketing Manager
Perkbox
Jan 2020 - Oct 2020
10 months
Paris, France
Ensure the global communication and active marketing campaign throughout France : - Acquisition : * Paid campaigns (Facebook, Google, Bing, LinkedIn) * Budget and KPIs follow-up * Website (content, landing page, conversion rate follow-up) * Sales teams support: customer use cases, sales proposal, flyers… - Campaigns * CRM campaigns: pre-MQL, MQL, opportunities * Brand image: place Perkbox as an expert of the sector * Products promotion (customers) * Events : Get and nurture leads: Tradeshow, breakfast… - Social Media: customer acquisition channel + retention of our users (Linkedin, Facebook, Instagram) - Engagement: Help the platform adoption by our admins: monthly newsletter, content products (posters, flyers), internal communication… - Brand : continually adjust our communication and products to meet the needs of our customers.
SIXT
Jan 2013 - Dec 2019
7 years
Paris, France
Event and Press Manager
Sep 2017 - Dec 2019
2 years 4 months
Paris, France
- Events: in charge of annual strategy, concepts, budgets, logistic supervision and KPI follow up (+/-. 50 events/year): *Tradeshows: For ex. Paris Motor Show, Flotauto… *Tailor-made events: For ex. VIPs evening for luxury customers, annual "Sixt Golf Trophy" golf competition, “Sixt Job Day" recruitment day… * Internal events: seminars, team-buildings, workshops… * PR events - Press Relations: strategy and definition of press actions throughout the year - coordination of PR agency’s actions (press releases and press kit, journalists’ interviews, surveys, influencers partnerships, press events, etc.), measures and analyses - Media Communication: setting and follow up of national online and offline communication campaigns (TV, web, print...)
Marketing & Communication Specialist
Sep 2015 - Oct 2017
2 years 2 months
Paris, France
- Operational communication: ensure a harmonized communication and content in the French network (170 branches): brand content, print and web materials, local campaigns, network animation - B2B Marketing: sales newsletter, CRM follow up, etc - Internal communication: engage and animate internal workforce: intranet, newsletter, teambuildings, workshops… - Events - Press Relations
Webmarketing Specialist / Project Manager
Jan 2013 - Oct 2015
2 years 10 months
Paris, France
Improve the visibility of Sixt at local and national level - Social media (Facebook, LinkedIn) - SEO: traffic acquisition, natural referencing - Brand content Project management (within the operations department) : - Quality management, launch and follow-up of operational projects: in-store touch pad, mystery shopping, onsite customer experience, challenge management
Education
ESP Ecole Supérieure de Publicité, Communication et Marketing
Master degree Media & Marketing Strategy
2015 - Present
11 years 5 months