Areej Mohammed

Digital Transformation & BI Specialist | Salesforce

Salary / Daily rate

Riyadh Saudi Arabia

Freelance, open to permanent contract

Skills

SalesforcePower BISQL Queries

Languages

ArabicEnglish

About me

Intro

Digital Transformation & BI Specialist with 6+ years of expertise in Salesforce administration and business intelligence. Built 100+ automated dashboards reducing manual reporting by 80% and optimized workflows for 500+ users. Specialized in Power BI, SQL, and process automation to drive operational excellence and data-driven decision making.

Links

Work experience

MRSOOL | مرسول

Dec 2022 - Present

3 years 11 months

Riyadh Saudi Arabia

Salesforce System Administrator

Apr 2024 - Present

2 years 7 months

Riyadh Saudi Arabia

• Built and maintained 60+ dynamic performance dashboards for Content, Quality, Marketing, Sales, Account Managers, and Onboarding teams, providing department heads with actionable insights and reducing manual reporting by 80% by Q1 2025. • Designed and optimized 100+ Salesforce Flows and automated processes by Q4 2024, cutting repetitive tasks and improving operational efficiency by 80% across core departments. • Acted as the main point of contact for Salesforce SLA support, managing over 80 technical cases and ensuring 100% SLA compliance through timely resolutions between Apr 2024 and May 2025. • Designed role-based access structures tailored to each department's needs and managed all user accounts, profiles, and permissions to ensure 100% compliance and secure system access across 500+ active users by Q2 2025. • Connected Salesforce with Slack and automated email notifications to improve team coordination and reduce follow-up delays by 40%.

Partnership Operations Analyst

Dec 2022 - Mar 2024

1 year 4 months

Riyadh Saudi Arabia

• Designed and automated 25+ executive-level dashboards in Looker and Power BI between Q1 and Q3 2023, enabling leadership to track KPIs in real-time and cut down on manual reporting by 70%. • Used SQL in Metabase to deliver monthly partnership insights, driving a 15% efficiency improvement by Q1 2024. • Built automated workflows on Monday.com to streamline reporting and task tracking, reducing delays by 40% by Q4 2023. • Delivered monthly performance reports to C-level executives with data visualizations that increased strategic planning accuracy by 30% over a 12-month period. • Improved partner onboarding process by standardizing data inputs and validation steps, reducing setup time by 35% by end of 2023.

United Motors Company

Aug 2019 - Dec 2022

3 years 5 months

Riyadh Saudi Arabia

Junior Data Analyst

Jul 2022 - Dec 2022

6 months

Riyadh Saudi Arabia

• Cleaned and validated 100,000+ records, enhancing data accuracy for reporting systems by Q3 2022. • Developed 10+ custom reports that reduced manual analysis time by 25% for operations. • Created 3 forecasting models in Excel to support data-driven decisions across departments. • Identified trends in large datasets, contributing to a 10% reduction in reporting errors.

Client Relations Specialist

Jan 2021 - Jul 2022

1 year 7 months

Riyadh Saudi Arabia

• Analyzed 1,000+ client requests to identify trends and improve service quality by 20%. • Translated daily client needs into internal tasks, ensuring timely execution across teams. • Built weekly reports and dashboards to track client issues and team performance. • Collaborated with operations and service teams to implement improvements based on feedback.

Social Media Coordinator

Aug 2019 - Dec 2020

1 year 5 months

Riyadh Saudi Arabia

• Boosted brand engagement by actively managing and responding across social platforms. • Drove audience interaction through targeted product content and campaigns. • Analyzed campaign metrics to refine strategy and improve reach. • Promoted services during client calls, contributing to increased conversion rates.

Legal Agent

Alfaisal Real Estate

Sep 2018 - Aug 2019

1 year

Riyadh Saudi Arabia

• Attend court hearings and responds with appropriate evidence. • Create and finalizes contracts and legal documents for clients. • Interview witnesses and gathers relevant public record research. • Type and processes legal documents for court filings and pleadings.

Operations Coordinator

Telgani | Rent a car

Jan 2018 - Jul 2019

1 year 7 months

Riyadh Saudi Arabia

• Oversaw daily operations in a small core team, covering logistics, customer support, and partner coordination to ensure smooth rental workflows. • Handled customer communication via calls and follow-ups, resolving 300+ service issues with car rental offices and improving customer satisfaction. • Designed product visuals and optimized car listings on the website, increasing online engagement and booking conversions by 60%. • Acted as a liaison between the company and rental offices, coordinating with 30+ vendors and reducing service delays by 30% through hands-on issue tracking.


Education

Princess Nourah Bint Abdulrahman University

Bachelor's degree

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