Ariane Bar

Design and implementation of the LinkedIn communication plan for the international conference “A World Beyond Borders,” organized by Jaywalk in partnership with Operation Olive Branch. Drafting of announcement posts and content highlighting facilitators and program sessions, with tone adapted to different international audiences. Development of the editorial calendar and strategic recommendations to maximize engagement leading up to the event. Coordination with the organizing team to ensure message alignment and integration of ticketing links (Zeffy).

Developed and executed a 3-month editorial calendar for the Africa AI & Equality Toolbox, ensuring consistent messaging across all channels. Created SEO-optimized blog posts and LinkedIn carousels to drive engagement and organic traffic. Managed the WordPress CMS and set up Google Tag Manager tracking to monitor content performance. Built a Looker Studio analytics dashboard to monitor the site’s KPIs and guide content strategy. Contributed to a submission to the UN Expert Mechanism on AI and Cultural Rights.

Design and deployment of integrated marketing campaigns across 8 international markets, in coordination with cross-functional teams and external stakeholders. Management of the LinkedIn content strategy and social media presence, aligned with corporate positioning and thought leadership objectives. Creation and facilitation of 3 training programs on digital marketing and AI, delivered to 50+ professionals across various markets. Implementation of Looker Studio performance dashboards for campaign tracking and data-driven decision-making. Management of newsletter and email marketing campaigns, including A/B testing and mailing list optimization. Competitive intelligence and market research to inform strategic recommendations.

Overseeing the end-to-end digital marketing strategy for an e-commerce marketplace, including social media management (Instagram, Facebook, LinkedIn) and community management. Coordinating marketing campaigns from concept to performance analysis, including KPI tracking and ROI reporting. Managing and segmenting the CRM database for targeted email campaigns and personalized communications. Organizing and executing marketing events to boost brand awareness and strengthen customer relationships. Analyzing audience behavior and preferences using analytics tools to optimize content and conversion strategies.